Growth manager

Picnic; São Paulo; Teletrabalho; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An innovative startup is seeking a skilled Growth Manager to spearhead user acquisition and retention in the rapidly evolving De Fi and crypto space. In this dynamic role, you will design and implement growth strategies, manage campaigns, and leverage data to drive actionable insights. With a strong emphasis on execution, you'll collaborate with cross-functional teams to enhance user engagement and explore new growth channels. Join a passionate team in a remote-first environment and play a pivotal role in shaping the future of finance through cutting-edge technology.

Serviços

Competitive Salary

Ownership in the Company

Remote Work Environment

Exposure to Cutting Edge of Crypto

Qualificações

• 3+ years of experience in a growth-focused role within tech or fintech.
• Hands-on experience with key growth channels and data-driven decision making.

Responsabilidades

• Lead the implementation of growth strategies from ideation to execution.
• Design, launch, and optimize campaigns across various channels.

Conhecimentos

Performance Marketing

SEO

Content Marketing

Email Marketing

Community Building

Data Analysis

Ferramentas

Automation Tools

Python

Descrição da oferta de emprego

At Picnic, we believe that blockchains will be the infrastructure of finance. We're building a consumer app focused on usability, starting with easy to use non-custodial wallets and evolving into the most cost-effective platform for buying crypto and spending globally (through Gnosis Pay). Recognized for top-tier De Fi usability, Picnic has best-in-class user retention and a highly active user base.

Role Overview:

We are seeking an experienced and hands-on Growth Manager to drive user acquisition, engagement, and retention. You will be responsible for designing, implementing, and managing various channels, bringing campaigns and product growth features to life. While data analysis is important, this role emphasizes execution. You'll collaborate closely with Product, Operations, Engineering, and CX teams to turn insights into impact.

We have solid engagement metrics and the bottleneck we currently face is user acquisition. Experience in making B2 C products grow is highly appreciated, as well as out of the box thinking that can help us differentiate in a highly competitive market.

Key Responsibilities:

• Growth Strategy: Lead the implementation of growth strategies, taking ownership of specific initiatives from ideation through execution and iteration.
• Campaign Management: Design, launch, manage, and optimize campaigns (e.g., performance marketing, content, creators, community engagement, referrals).
• Experimentation & Optimization: Drive a culture of experimentation by executing growth experiments focused on improving key funnels.
• Performance Monitoring: Track and analyze the performance of growth initiatives, using data to inform optimizations and report on progress towards KPIs. While deep analysis is valuable, the focus is on actionable insights for immediate execution.
• Channel Exploration: Identify, test, and scale new growth channels and opportunities relevant to the De Fi and crypto space.

Required Qualifications:

• 3+ years of experience in a growth-focused role, ideally within a tech startup, fintech, or crypto environment.
• Hands-on experience with key growth channels such as performance marketing, SEO, content marketing, email marketing, community building, or partnerships.
• Expertise leveraging data to solve problems and make decisions.

Preferred Qualifications (Bonus Points):

• Deep expertise in user acquisition in a heavily competitive B2 C market
• Out of the box thinking, track record of creating novel solutions to problems
• A strong interest in and solid understanding of the De Fi / crypto / wallet space.
• Proficiency beyond basic analytics (automation tools, Python, …).

What We Offer:

• Opportunity to lead growth at a promising De Fi startup.
• Competitive salary and ownership in the company.
• A dynamic, remote-first work environment with a passionate team.
• First hand exposure to the cutting edge of crypto.

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