GMSA Marketing Operations Manager

General Motors South America; São Caetano do Sul; Híbrido; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

General Motors South America is seeking a Marketing Operations Lead to drive regional operations for Chevrolet and South America. The role defines processes, governance, resources, and performance routines to enable effective campaign execution and business impact.

You will partner with regional and global stakeholders to connect marketing strategy with operational excellence across GMSA, overseeing budgets, agencies, and cross-functional teams to deliver measurable results.

Qualificações

• Advanced/ Fluent English required.
• Portuguese and Spanish are a plus.
• Bachelor’s degree in Marketing, Business, Finance, Operations, Communications, or a related field.

Responsabilidades

• Lead the Marketing Operations strategy and operating model across GMSA, ensuring alignment with business and marketing priorities.
• Drive planning, intake, prioritization, governance, and execution of regional marketing initiatives and campaigns.
• Manage marketing budgets, investment governance, forecasting, and performance tracking in partnership with Finance.
• Oversee agency and supplier relationships, including scope, performance, capacity, and commercial effectiveness.
• Ensure operational readiness for campaigns, product launches, customer engagement, media, and content activities.
• Monitor key operational, financial, and delivery metrics, identifying opportunities to improve efficiency and effectiveness.
• Facilitate cross-functional alignment across Global Marketing, regional teams, markets, Finance, Procurement, agencies, and suppliers.
• Provide leadership with operational insights, recommendations, executive reporting, and drive the development of the Marketing Operations team.

Conhecimentos

English

Portuguese

Spanish

Formação académica

Bachelor’s degree in Marketing, Business, Finance, Operations, Communications

Descrição da oferta de emprego

Job Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)

The role

Reporting to the Senior Manager of Marketing, this role leads Marketing Operations for Chevrolet and South America, defining processes, governance, resources, and performance routines that enable effective campaign execution and business impact. The position partners with regional and global stakeholders to connect marketing strategy with operational excellence across GMSA.

What you will do (responsabilities)

• Lead the Marketing Operations strategy and operating model across GMSA, ensuring alignment with business and marketing priorities.
• Drive planning, intake, prioritization, governance, and execution of regional marketing initiatives and campaigns.
• Manage marketing budgets, investment governance, forecasting, and performance tracking in partnership with Finance.
• Oversee agency and supplier relationships, including scope, performance, capacity, and commercial effectiveness.
• Ensure operational readiness for campaigns, product launches, customer engagement, media, and content activities.
• Monitor key operational, financial, and delivery metrics, identifying opportunities to improve efficiency and effectiveness.
• Facilitate cross-functional alignment across Global Marketing, regional teams, markets, Finance, Procurement, agencies, and suppliers.
• Provide leadership with operational insights, recommendations, executive reporting, and drive the development of the Marketing Operations team.

Location

São Caetano do Sul/SP

Your skills and abilities (required qualifications)

• Bachelor’s degree in Marketing, Business, Finance, Operations, Communications, or a related field.
• Experience in Marketing Operations, planning, budget management, agency management, or related areas.
• Proven ability to manage regional or cross-functional initiatives and work with multiple stakeholders.
• Strong knowledge of marketing budgets, forecasting, supplier management, and performance tracking.
• Understanding of integrated marketing, campaign planning, product launches, digital channels, and agency operations.
• Advanced/Fluent English required; Portuguese and Spanish are a plus.
• Willingness to travel within South America.
• Strong strategic thinking, analytical, organizational, and stakeholder management skills.

What may give you a competitive advantage (preferred qualifications)

• MBA or postgraduate degree in Marketing, Business, Finance, Operations, or a related field.
• Experience in the automotive industry or in consumer goods companies.
• Experience implementing marketing operating models, workflow tools, performance dashboards, or process improvement initiatives.
• Experience managing agency rosters, strategic suppliers, commercial models, and marketing productivity programs.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.