GMSA Marketing Operations Manager

General Motors Africa & Middle East; São Caetano do Sul; Presencial; BRL 400 000 - 700 000; Tempo integral

Resumo da oferta

General Motors Africa & Middle East seeks a Marketing Operations leader to oversee regional campaigns, budgets, governance, and performance routines driving business impact across GMSA. The role partners with regional and global stakeholders to connect marketing strategy with operational excellence.

This on-site position reports to the Senior Manager of Marketing and requires strong cross-functional collaboration, agile decision-making, and travel within South America as needed.

Qualificações

• Bachelor’s degree in Marketing, Business, Finance, Operations, or a related field.
• Experience in Marketing Operations, planning, budget management, or agency management.
• Proven ability to manage regional or cross-functional initiatives and multiple stakeholders.
• Strong knowledge of marketing budgets, forecasting, supplier management, and performance tracking.
• Understanding of integrated marketing, campaign planning, product launches, digital channels, and agency operations.
• Advanced/Fluent English required; Portuguese and Spanish are a plus.
• Willingness to travel within South America.
• Strong strategic thinking, analytical, organizational, and stakeholder management skills.

Responsabilidades

• Lead Marketing Operations strategy and operating model across GMSA.
• Drive planning, intake, prioritization, governance and execution of campaigns.
• Manage marketing budgets, investment governance, forecasting and performance tracking with Finance.
• Oversee agency and supplier relationships and commercial effectiveness.
• Ensure operational readiness for campaigns, launches, and customer engagement.
• Monitor operational, financial and delivery metrics and identify efficiency gains.
• Facilitate cross-functional alignment with Global Marketing, regions, markets and partners.
• Provide leadership with operational insights and executive reporting.

Conhecimentos

Marketing Operations

Budget Management

Stakeholder Management

Campaign Planning

Forecasting

Formação académica

Bachelor’s degree in Marketing, Business, Finance, Operations, or related field

MBA or postgraduate degree preferred

Ferramentas

Marketing Automation Tools

Forecasting Software

Descrição da oferta de emprego

Job Summary

Job Description Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu) The role Reporting to the Senior Manager of Marketing, this role leads Marketing Operations for Chevrolet and South America, defining processes, governance, resources, and performance routines that enable effective campaign execution and business impact. The position partners with regional and global stakeholders to connect marketing strategy with operational excellence across GMSA.

Responsibilities

• Lead the Marketing Operations strategy and operating model across GMSA, ensuring alignment with business and marketing priorities.
• Drive planning, intake, prioritization, governance, and execution of regional marketing initiatives and campaigns.
• Manage marketing budgets, investment governance, forecasting, and performance tracking in partnership with Finance.
• Oversee agency and supplier relationships, including scope, performance, capacity, and commercial effectiveness.
• Ensure operational readiness for campaigns, product launches, customer engagement, media, and content activities.
• Monitor key operational, financial, and delivery metrics, identifying opportunities to improve efficiency and effectiveness.
• Facilitate cross-functional alignment across Global Marketing, regional teams, markets, Finance, Procurement, agencies, and suppliers.
• Provide leadership with operational insights, recommendations, executive reporting, and drive the development of the Marketing Operations team.

Location

São Caetano do Sul/SP

Required Qualifications

• Bachelor’s degree in Marketing, Business, Finance, Operations, Communications, or a related field.
• Experience in Marketing Operations, planning, budget management, agency management, or related areas.
• Proven ability to manage regional or cross-functional initiatives and work with multiple stakeholders.
• Strong knowledge of marketing budgets, forecasting, supplier management, and performance tracking.
• Understanding of integrated marketing, campaign planning, product launches, digital channels, and agency operations.
• Advanced/Fluent English required; Portuguese and Spanish are a plus.
• Willingness to travel within South America.
• Strong strategic thinking, analytical, organizational, and stakeholder management skills.

Preferred Qualifications

• MBA or postgraduate degree in Marketing, Business, Finance, Operations, or a related field.
• Experience in the automotive industry or in consumer goods companies.
• Experience implementing marketing operating models, workflow tools, performance dashboards, or process improvement initiatives.
• Experience managing agency rosters, strategic suppliers, commercial models, and marketing productivity programs.

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