GMSA Brand Engagement Manager

generalmotors; São Caetano do Sul; Híbrido; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

General Motors seeks a senior Brand Engagement leader to drive Chevrolet's presence across South America from São Paulo region. You will shape content, social media, influencer programs, events, and brand experiences, coordinating with global and regional teams to achieve measurable impact.

You will guide regional campaigns, manage agencies and partners, and monitor performance to optimize consumer connections and business results.

Qualificações

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
• Advanced English; Portuguese and Spanish desirable for regional work.
• Solid experience in brand engagement and integrated marketing.

Responsabilidades

• Lead Chevrolet Brand Engagement strategy across South America, aligning with brand positioning.
• Develop and execute content, social media, influencer campaigns, events, and brand experiences.
• Coordinate with global, regional, and local teams to balance business needs and brand direction.
• Drive content and channel strategies to strengthen storytelling and customer connections.
• Manage agencies and partners for high-quality, measurable engagement outcomes.
• Lead regional brand events, activations, and experiences featuring Chevrolet products and tech.
• Monitor metrics and generate insights to optimize brand and business results.
• Develop and lead the Brand Engagement team across the region.

Conhecimentos

Brand Engagement

Integrated Marketing

Content Development

Social Media

Influencer Marketing

Campaign Planning

Cross-functional Collaboration

Regional/Multi-country Strategy

Travel Willingness

Formação académica

Bachelor's degree in Marketing/Advertising/Communications/Business Administration

Descrição da oferta de emprego

Job Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)

The position

This position leads Chevrolet Brand Engagement across South America, developing content, social media, influencer marketing, and brand experience strategies to strengthen connections with consumers and communities. Working closely with global, regional, and local teams, it drives measurable impact for both the brand and business results.

What you will do (responsabilities):

• Lead Chevrolet's Brand Engagement strategy across South America, ensuring alignment with brand positioning and relevance across diverse markets.
• Develop and execute integrated engagement plans spanning content, social media, influencer marketing, campaigns, events, and brand experiences.
• Partner with global, regional, and local teams to create initiatives that balance business priorities, consumer needs, and brand direction.
• Drive content and channel strategies that strengthen Chevrolet's storytelling and deepen connections with customers and communities.
• Manage agencies and strategic partners, ensuring excellence in execution, innovation, and measurable impact across engagement activities.
• Lead brand events, activations, and experiences that showcase Chevrolet's products, innovation, technology, motorsports, and other key brand platforms.
• Monitor performance metrics, generating insights and recommendations to optimize brand, engagement, and business results.
• Develop and lead the Brand Engagement team, fostering collaboration, high performance, and quality delivery across the region.

Location

São Caetano do Sul/SP

Your skills and abilities (required qualifications):

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• Advanced or fluent English is required; fluent Portuguese and Spanish are desirable for regional work in South America.
• Solid experience in brand engagement, integrated marketing, advertising, communications, content, social media, influence, or related areas, preferably in consumer-focused businesses.
• Experience developing regional or multicountry engagement strategies and coordinating campaigns, content, agencies, and cross-functional teams.
• Strong knowledge of social channels, content development, digital marketing, influence marketing, consumer engagement, campaign planning, and brand building.
• Experience working with markets, global teams, agencies, and external partners in complex or matrixed organizations.
• Willingness to travel regionally.
• Strategic vision, consumer orientation, creativity, business acumen, results orientation, influencing skills, executive communication, and strong cross-functional collaboration.

What may give you a competitive advantage (preferred qualifications):

• MBA or postgraduate degree in Marketing, Communications, Business, Digital, or a related field.
• Experience in the automotive industry or in consumer goods companies.
• Experience with integrated campaigns, social media, content ecosystems, influencer marketing, communities, events, media, and marketing technology.
• Experience managing communication investments, agency ecosystems, and performance measurement.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.