GMSA Brand Engagement Manager

General Motors; São Caetano do Sul; On-site; BRL 180,000 - 280,000; Full time

Job summary

General Motors in Brazil is seeking a senior Brand Engagement leader to drive South America strategies across content, social media, influencer campaigns, events, and brand experiences.

You will partner with global, regional, and local teams to balance business needs with consumer insights, lead a regional Brand Engagement team, and travel regionally as needed to ensure measurable impact.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related field.
• Advanced or fluent English; fluent Portuguese and Spanish desirable.
• Experience in brand engagement, integrated marketing, advertising, communications, content, social media, or related areas.
• Experience developing regional or multicountry engagement strategies and coordinating campaigns, content, agencies, and cross-functional teams.
• Strong knowledge of social channels, content development, digital marketing, influencer marketing, and brand-building.
• Willingness to travel regionally.
• Strategic vision with business acumen and cross-functional collaboration.

Responsibilities

• Lead Chevrolet’s Brand Engagement strategy across South America, ensuring alignment with brand positioning and relevance across diverse markets.
• Develop and execute integrated engagement plans spanning content, social media, influencer marketing, campaigns, events, and brand experiences.
• Partner with global, regional, and local teams to balance business priorities, consumer needs, and brand direction.
• Drive content and channel strategies that strengthen Chevrolet’s storytelling and deepen connections with customers and communities.
• Manage agencies and strategic partners, ensuring excellence in execution, innovation, and measurable impact across engagement activities.
• Lead brand events, activations, and experiences that showcase Chevrolet’s products, innovation, technology, motorsports, and other key brand platforms.
• Monitor performance metrics, generating insights and recommendations to optimize brand, engagement, and business results.
• Develop and lead the Brand Engagement team, fostering collaboration, high performance, and quality delivery across the region.

Skills

Brand engagement

Integrated marketing

Social media

Influencer marketing

Campaign planning

Cross-functional teams

Executive communication

Strategic vision

English fluency

Portuguese

Spanish

Education

Bachelor's degree

MBA (preferred)

Job description

Job Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)

The position

This position leads Chevrolet Brand Engagement across South America, developing content, social media, influencer marketing, and brand experience strategies to strengthen connections with consumers and communities. Working closely with global, regional, and local teams, it drives measurable impact for both the brand and business results.

What you will do (responsabilities):

• Lead Chevrolet’s Brand Engagement strategy across South America, ensuring alignment with brand positioning and relevance across diverse markets.
• Develop and execute integrated engagement plans spanning content, social media, influencer marketing, campaigns, events, and brand experiences.
• Partner with global, regional, and local teams to create initiatives that balance business priorities, consumer needs, and brand direction.
• Drive content and channel strategies that strengthen Chevrolet’s storytelling and deepen connections with customers and communities.
• Manage agencies and strategic partners, ensuring excellence in execution, innovation, and measurable impact across engagement activities.
• Lead brand events, activations, and experiences that showcase Chevrolet’s products, innovation, technology, motorsports, and other key brand platforms.
• Monitor performance metrics, generating insights and recommendations to optimize brand, engagement, and business results.
• Develop and lead the Brand Engagement team, fostering collaboration, high performance, and quality delivery across the region.

Location : São Caetano do Sul/SP

Your skills and abilities (required qualifications):

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• Advanced or fluent English is required; fluent Portuguese and Spanish are desirable for regional work in South America.
• Solid experience in brand engagement, integrated marketing, advertising, communications, content, social media, influence, or related areas, preferably in consumer-focused businesses.
• Experience developing regional or multicountry engagement strategies and coordinating campaigns, content, agencies, and cross-functional teams.
• Strong knowledge of social channels, content development, digital marketing, influence marketing, consumer engagement, campaign planning, and brand building.
• Experience working with markets, global teams, agencies, and external partners in complex or matrixed organizations.
• Willingness to travel regionally.
• Strategic vision, consumer orientation, creativity, business acumen, results orientation, influencing skills, executive communication, and strong cross-functional collaboration.

What may give you a competitive advantage (preferred qualifications):

• MBA or postgraduate degree in Marketing, Communications, Business, Digital, or a related field.
• Experience in the automotive industry or in consumer goods companies.
• Experience with integrated campaigns, social media, content ecosystems, influencer marketing, communities, events, media, and marketing technology.
• Experience managing communication investments, agency ecosystems, and performance measurement.

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About GM

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.

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