Global Engagement Manager - CRM

Gympass; São Paulo; Híbrido; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A Wellhub está em busca de um Gestor de Projetos de Iniciativas Globais para liderar campanhas de marketing e promover a saúde e o bem-estar no ambiente corporativo. Se você tem experiência em marketing digital e uma paixão por promover postos de trabalho saudáveis, você pode se candidatar a esta vaga desafiadora e gratificante. A Wellhub oferece um ambiente de trabalho flexível e um forte comprometimento com o bem-estar dos colaboradores.

Serviços

Seguro saúde, dental e de vida

Modelo de trabalho flexível

Alocação de escritório em casa

Liderança de Bienestar

Pausas remuneradas

Crescimento de carreira e desenvolvimento

Qualificações

• Experiência em gestão de campanhas globais e práticas de CRO.
• Fluência em inglês é obrigatória.
• Familiaridade com princípios de marketing digital e retenção.

Responsabilidades

• Gerenciar iniciativas globais e campanhas de marketing.
• Liderar a otimização e a estratégia de engajamento.
• Documentar melhores práticas e resultados de marketing.

Conhecimentos

Marketing Digital

Gestão de Campanhas

Análise de Dados

CRO

Engajamento

Formação académica

Bacharelado em Marketing, Publicidade, Gestão de Projetos ou área relacionada

Ferramentas

Plataformas de Automação de Marketing

Ferramentas de Análise de Dados

Descrição da oferta de emprego

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

YOUR IMPACT

• Promotions and Global Initiatives Leadership:
  • Act as the project manager for global initiatives, ensuring agile end-to-end execution from planning to campaign launch.
  • Oversee global campaigns (e.g., Resolutions, global partner launches), coordinating with other areas such as Wellbeing Engagement, Program Management, Brand, and other relevant areas.
  • Monitor campaign results, optimize performance, and integrate learnings into future strategies.
• Cross-Functional Initiative Leadership:
  • Serve as the primary point of contact (POC) for global initiatives with PMM, Product Development, Trainiac, and VM, ensuring seamless execution across multiple markets and regions. Align
  • complex initiatives to support overarching strategic and marketing goals.
• Leverage analytical skills to identify global and regional opportunities using product and marketing data.
• Use deep digital marketing and data-savvy expertise to refine user growth strategies.
• EBM Flow Ownership:
  • Oversee, test, optimize, and scale Event Based Marketing (EBM) and ongoing flows globally.
  • Secure regional buy-in to ensure successful rollouts and continuous improvements.
  • Document communication journeys specifically for Subscribers, ensuring a comprehensive view of the engagement and retention lifecycle.
• CRO and Best Practices Development:
  
  • Identify, document, and scale Conversion Rate Optimization (CRO) best practices—covering elements such as CTAs, templates, visuals, subject lines, and message length.
  • Develop a comprehensive best practices playbook and ensure its global consistency and adoption across UG teams.
  • Innovate and solve challenges by testing hypotheses locally, scaling successful initiatives, and continuously pushing for improvement.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Bachelor’s degree in Marketing, Advertising, Project Management, or a related field.
• Deep understanding of digital marketing, CRM, and lifecycle marketing principles with a focus on engagement and retention.
• Proven expertise in global campaign management, experimentation, and CRO best practices.
• Familiarity with relevant marketing automation platforms and data analytics tools.
• Demonstrated success in managing and executing global marketing campaigns and initiatives.
• Experience in project management, strategic planning, and cross-functional collaboration in a fast-paced environment.
• Track record of developing playbooks, documentation, and reporting frameworks that drive measurable improvements.
• Fluent English is mandatory.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience with CRM, and lifecycle marketing principles with a focus on engagement and retention, such as Fluency in Englishare mandatory requirements.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page !

And to get a glimpse of Life at Wellhub… Follow us onInstagram @lifeatwellhub and LinkedIn !

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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