Gerente de Marketing Estratégico LATAM - Adesivos Industriais.

Henkel; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

Henkel is seeking a Market Strategy Manager to drive strategic initiatives in LATAM for general manufacturing and maintenance markets. The role involves collaborating with global teams, executing market strategies, and supporting product development. Candidates should have a Bachelor's degree and at least 5 years of experience in marketing or business development, with strong communication and project management skills.

Qualificações

• Minimum of 5+ years experience in Marketing, Strategic Sales, or Business Development.

Responsabilidades

• Drive and execute regional market strategies to achieve financial goals.
• Lead marketing initiatives and contribute to customer activation campaigns.
• Facilitate regional steering calls with stakeholders.

Conhecimentos

Strategic thinking

Communication

Project management

Fluency in English

Fluency in Spanish

Formação académica

Bachelor's Degree in Business, Marketing, Engineering

Descrição da oferta de emprego

Job Description

Req#: 23051059

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

Your Role

• As a Market Strategy Manager, you will collaborate with global and regional teams to implement strategic initiatives for the SBU in LATAM. The focus is on general manufacturing & maintenance markets, particularly general industry OEM & MRO, and the Automotive Aftermarket. Your key stakeholders include regional SBU management, country sales heads, technical service, PD, and other marketing functions.

Your main responsibilities will be:

• Drive, manage, and execute regional market strategies to achieve business unit financial goals.
• Derive actionable insights and define initiatives from Strategy Execution Review to enable sales growth and new customer acquisition.
• Lead regional market sizing and landscaping with the market intelligence team to prioritize opportunities, drive segmentation, and define go-to-market channels.
• Lead marketing initiatives and contribute content for market and customer activation campaigns.
• Identify market segment needs and support Product and Technology managers in defining portfolio strategy.
• Develop business cases and launch plans with key stakeholders.
• Facilitate regional steering calls with stakeholders.

Your Skills

• Bachelor's Degree in Business, Marketing, Engineering, or a related technical discipline.
• Minimum of 5+ years experience in Marketing, Strategic Sales, Business Development, Key Account Management, or related fields.
• Strategic thinking, strong communication, and influencing skills.
• Project management skills with a proactive, collaborative approach.
• Fluent in English and Spanish.
• Experience in general industry OEM & MRO, Automotive Aftermarket, or related industries is preferred but not mandatory.
• Understanding industry drivers with commercial expertise.
• Excellent strategic and conceptual skills for developing marketing plans.
• Ability to independently lead initiatives and implement market solutions.

Henkel is an equal opportunity employer, evaluating qualified applicants regardless of gender, origin, culture, mindset, generation, disability, religion, or sexual orientation.

About the Company

Henkel operates globally with leading innovations, brands, and technologies across three business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care.