General Manager (Golf & Country Club)

Private Advertiser; Região Norte; On-site; BRL 500,000 - 800,000; Full time

Job summary

Private Advertiser is seeking a General Manager to lead all club property operations, membership sales, rooms revenue, and high-profile events, with ultimate P&L responsibility and a focus on maximizing gross revenue and profitability.

The successful candidate will bring extensive experience in golf operations, hospitality, and corporate partnerships, with a wide professional network within golf and business communities.

Qualifications

• Bachelor’s Degree or Master’s Degree in Hospitality Management, Business Administration, or a related field.
• 10+ years of senior-level management experience within golf club operations, high-end hospitality, or luxury lifestyle resort environments.
• Proven track record of full P&L accountability, bottom-line growth, revenue turnarounds, and room inventory yield management.
• Deep understanding of the golf industry landscape, player demographics, tournament standards, and a strong, established professional network within the golf community.

Responsibilities

• P&L & Financial Accountability: Formulate, execute, and take full bottom-line accountability for multi-departmental financial plans, revenue targets, operating budgets, and capital expenditures to ensure maximum gross revenue and net profitability.
• Comprehensive Property Operations: Oversee end-to-end operations across all units—including golf courses, corporate event facilities, recreation, guest rooms and tenants within the premise.
• Commercial Room Sales Strategy: Actively lead and oversee the club's room inventory and accommodation revenue strategy; drive occupancy, Average Daily Rate, and Revenue Per Available Room through strategic pricing, corporate bookings, and package sales.
• Operational Oversight: Lead and oversee end-to-end property operations, including golf courses, clubhouse facilities, rooms, food & beverage, recreation, and event spaces.
• Team Leadership & Talent Development: Lead recruiting, hiring, executive coaching, and performance management for all club staff while fostering a high-performance culture aligned with headquarter practices.
• Corporate Governance & Compliance: Maintain strict compliance with regulatory standards, internal policies, business ethics codes, and legal requirements.

Skills

P&L accountability

Executive leadership

Revenue growth strategy

Stakeholder relations

Commercial negotiations

Education

Bachelor's or Master's in Hospitality Management or Business Administration

Job description

About the Company

We are a well-established lifestyle and leisure organisation within the hospitality industry. The organisation operates a diverse portfolio of recreational, entertainment, lifestyle and event-related businesses and facilities, serving individuals, families, corporate clients and the wider community. We strive to deliver memorable experiences for our various stakeholders.

Job Summary

The General Manager provides executive leadership, strategic commercial direction, and full bottom-line accountability across all club property operations, membership sales, rooms revenue, and high-impact event execution. Reporting directly to executive leadership, this role bears ultimate P&L responsibility for driving total revenue, maximizing top-line growth, optimizing profit margins, safeguarding physical assets, and positioning the club as a premier, highly profitable destination. The role also carries full accountability for the commercial performance and profitability of the organisation’s golf-related businesses and ventures, including golf simulation and related event offerings, driving revenue growth, innovation and sustainable returns.

The ideal candidate possesses an extensive, highly active network within the golf and corporate ecosystems, deep domain knowledge of golf operations, and proven executive commercial acumen in hospitality and business management.

Responsibilities

Strategic Leadership & Executive Management

• P&L & Financial Accountability: Formulate, execute, and take full bottom-line accountability for multi-departmental financial plans, revenue targets, operating budgets, and capital expenditures to ensure maximum gross revenue and net profitability.

• Comprehensive Property Operations: Oversee end-to-end operations across all units—including golf courses, corporate event facilities, recreation, guest rooms and tenants within the premise.

• Commercial Room Sales Strategy: Actively lead and oversee the club's room inventory and accommodation revenue strategy; drive occupancy, Average Daily Rate, and Revenue Per Available Room through strategic pricing, corporate bookings, and package sales.

• Operational Oversight: Lead and oversee end-to-end property operations, including golf courses, clubhouse facilities, rooms, food & beverage, recreation, and event spaces.

• Team Leadership & Talent Development: Lead recruiting, hiring, executive coaching, and performance management for all club staff while fostering a high-performance culture aligned with headquarter practices.

• Corporate Governance & Compliance: Maintain strict compliance with regulatory standards, internal policies, business ethics codes, and legal requirements.

Membership Strategy & Ecosystem Networking

• Revenue-Focused Networking: Proactively leverage an extensive professional network within local and regional golf ecosystems, corporate circles, tournament bodies, and commercial partners to actively source and close high-value business, corporate sponsorships, and premier events.

• Membership Expansion & Retention: Oversee and lead strategies to expand the golfing and lifestyle membership base, driving sustainable sales growth and long-term retention.

• Industry & Partner Relations: Leverage a deep, active network within the local and regional golf ecosystems (associations, tournament bodies, vendors, and industry leaders) to elevate the club's profile, secure strategic partnerships, and bring high-value opportunities to the property.

• Data Analytics & Reporting: Oversee membership data management, performance metrics, and strategic reporting to inform executive decision-making and enhance member satisfaction.

Events, Marketing & Asset Management

• Event & Hospitality Revenue: Oversee the commercial pipeline for corporate golf days, major tournaments, private banquets, and high-profile events to exceed yield targets.

• Integrated Marketing & Sales Alignment: Collaborate closely with Sales, Marketing, and Membership teams to design aggressive promotional campaigns and cross-selling strategies across rooms, golf, and dining.

• Asset Optimization & Quality Assurance: Maintain exceptional product standards and oversee robust preventive maintenance programs to protect asset value and sustain premium pricing power.

Qualifications & Requirements

• Education: Bachelor’s Degree or Master's Degree in Hospitality Management, Business Administration, or a related field (tertiary business qualifications strongly preferred).

• Experience:

  • 10+ years of senior-level management experience within golf club operations, high-end hospitality, or luxury lifestyle resort environments.

  • Proven track record of full P&L accountability, bottom-line growth, revenue turnarounds, and room inventory yield management.

  • Deep understanding of the golf industry landscape, player demographics, tournament standards, and a strong, established professional network within the golf community.

Key Skills & Competencies

• Sharp Business & Financial Acumen: Advanced command of financial metrics, cash flow management, P&L analysis, yield/revenue management, cost controls, and bottom-line optimization.

• Entrepreneurial & Commercial Drive: High-level deal-making, sales negotiation, sponsorship acquisition, and revenue-generation capabilities.

• Executive Leadership & Governance: Exceptional capability in leading high-performing teams, resolving complex challenges, and reporting to corporate boards.

• Client & Stakeholder Relations: Strong interpersonal and customer service skills with the ability to build rapport with board members, high-net-worth members, guests, and external stakeholders.