Franchise Manager - Capabilities

Coca-Cola HBC; Rio de Janeiro; Híbrido; BRL 250 000 - 400 000; Tempo integral

Resumo da oferta

The Coca-Cola Company seeks a senior digital commerce leader to drive growth across RTM and B2B initiatives. You will partner with customer and bottler relationships to implement strategic initiatives and sales technology tools, translating market data into actionable plans.

Qualified candidates bring 5+ years in digital commerce for global CPGs, strong stakeholder management, and the ability to influence outcomes. International scope and agile project experience are a plus.

Qualificações

• Bachelor’s degree in Marketing, Finance, Business or related field; Master’s preferred.
• 5+ years of leadership in digital commerce with global consumer packaged goods experience.
• Experience with RTM, B2B solutions, and partnership programs.
• Strong relationship building and strategic leadership.
• Knowledge of distribution center operations is a plus.
• Ability to influence outcomes and learn agile project management.
• Proven success with social media to drive incremental sales.
• Experience localizing a global consumer goods strategy.
• Understanding of system financials/economics.

Responsabilidades

• Identify and develop business opportunities with KPIs to achieve revenue goals.
• Lead commercial transformation initiatives including RTM changes and SFA tools.
• Analyze issues and translate insights into channel strategies.
• Drive growth in revenue per case and profitability.
• Improve go-to-market and implement support tools.
• Support OU development with market analysis to hit volume, profit and share targets.

Conhecimentos

Digital commerce leadership

Route-to-Market

B2B solutions

Formação académica

Bachelor's degree in Marketing, Finance, Business or related field

Master's degree preferred

Descrição da oferta de emprego

At the Coca-Cola Company, wework collaboratively to find new and innovative ways to strategically move the business forwardby leading, developing and executing digital strategy in partnership with our customer and bottler relationships.We set the standards and policiesfor the Company and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market datato make a global impact forthe world’s most recognized brands. You’ll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.

What You’ll Do for Us

• Identifies and develops businessopportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals.Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.

• Responsible for leading and supporting key commercial transformation initiatives, including projects related to Route-to-Market (RTM) changes, the development of B2B solutions, the implementation and expansion of the Prime Partner program, and the deployment of sales force automation (SFA) tools to enhance commercial effectiveness and productivity.

• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.Translates shopper and channel insights, trends and assessments, into channel strategies and plans.

• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and marketPerCapita number.

• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.

• Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Qualification & Requirements

• Bachelor’s degree in Marketing, Finance, Business or related field, Master’s degree is preferred.

• 5+ years of leadership in a digital commerce with a global consumer packaged goods experience, to include branding and grocery are needed.

• Experience and knowledge in Route-to-Market (RTM), B2B solutions, and partnership programs are highly desirable.

• Must possess excellent relationship building skills, as well as strategic leadership.

• Distribution center knowledge is ideal.

• The ability to influence outcomes and be persuasive are ideal

• Experience or ability to learn and implementagile projects management.

• Proven success with social media ecosphere and leveraging these to drive incremental sales.

• Proven record of localizing and implementing a global consumer goodsstrategy.

• Strong understanding of system financials/economics

What We Can Do For You

• Iconic & Innovative Brands: In our portfolio of over 250products,we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure