Franchise Manager - Capabilities

The Coca-Cola Company; São Paulo; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

The Coca-Cola Company in Brazil seeks a seasoned digital commerce leader to execute initiatives, develop marketing strategy and decipher market data to drive global impact for its brands. You’ll lead RTM projects, B2B solutions and SFA tools with bottling partners to enhance commercial effectiveness and revenue.

A Bachelor’s degree plus 5+ years in digital commerce, branding and grocery are required; Master’s degree is preferred.

Qualificações

• Bachelor’s degree in Marketing, Finance, Business or related field.
• 5+ years of leadership in a digital commerce environment with global CPG experience.
• Experience in RTM, B2B solutions, and partnership programs.
• Strong relationship-building and strategic leadership skills.
• Experience with agile project management and social media for growth.

Responsabilidades

• Identify and develop business opportunities with KPI-driven plans.
• Lead commercial transformation initiatives, RTM changes, and SFA tool deployment.
• Translate shopper insights into channel strategies and plans.
• Drive revenue growth and profitability through optimized go-to-market.
• Support portfolio development with market analysis across channels.

Conhecimentos

Digital commerce leadership

Branding & grocery experience

Route-to-Market (RTM)

B2B solutions

Strategic leadership

Relationship building

Agile project management

Social media strategy

Global consumer goods strategy

System financials/economics

Formação académica

Bachelor’s degree in Marketing, Finance, Business or related field

Master’s degree preferred

Descrição da oferta de emprego

At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world’s most recognized brands. You’ll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.

What You’ll Do For Us

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
• Responsible for leading and supporting key commercial transformation initiatives, including projects related to Route-to-Market (RTM) changes, the development of B2B solutions, the implementation and expansion of the Prime Partner program, and the deployment of sales force automation (SFA) tools to enhance commercial effectiveness and productivity.
• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans. Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market PerCapita number.
• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
• Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Qualification & Requirements

• Bachelor’s degree in Marketing, Finance, Business or related field, Master’s degree is preferred.
• 5+ years of leadership in a digital commerce with a global consumer packaged goods experience, to include branding and grocery are needed.
• Experience and knowledge in Route-to-Market (RTM), B2B solutions, and partnership programs are highly desirable.
• Must possess excellent relationship building skills, as well as strategic leadership.
• Distribution center knowledge is ideal.
• The ability to influence outcomes and be persuasive are ideal
• Experience or ability to learn and implement agile projects management.
• Proven success with social media ecosphere and leveraging these to drive incremental sales.
• Proven record of localizing and implementing a global consumer goods strategy.
• Strong understanding of system financials/economics

What We Can Do For You

• Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Business Alignment, Business Plan Implementation, Business-to-Business (B2B), Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Negotiation, Route to Market, Stakeholder Relationship Management, Strategic Leadership

Location(s)

Brazil

City/Cities

Rio de Janeiro

Travel Required

51% - 75%

Relocation Provided

No

Job Posting End Date

agosto 31, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

• Annual Incentive Reference Value Percentage:15
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.