Franchise Manager

PepsiCo Inc.; São Paulo; On-site; BRL 100,000 - 150,000; Full time

Job summary

PepsiCo Inc. in Brazil is seeking a strategic business professional to drive market initiatives, coordinate with bottlers, and monitor performance against annual targets.

You will collaborate with cross-functional teams to optimize pricing, trade spend, and category management while supporting leadership with data-driven insights. The role emphasizes strong stakeholder management, proactive problem-solving, and the ability to translate market opportunities into actionable plans.

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

• Ensure Bottler/PEP alignment on the strategies and initiatives defined and/or developed for the markets while delivering the AOP VNR targets;
• This section is intended as an indicator of the scope of the job. The scope is indicated in terms of annual dollar measures, unit measures, budgets, and other dimensional data specific to the position.

Your Impact

• Deep dive and daily revision of business performance;
• Follow up business results/opportunities with the bottlers on a regular basis. Keep track of initiatives related to volume performance and design which will the corrective action plans in case the trend is not positive. Suggest recommendations on improvement/Deliver action plan;
• Joint planning with the Bottler for full and timely alignment of the short- and mid-term actions;
• Planning of Pricing, Pack, Trade Spend and Category Management with the support of RM/Bottler team;
• Identify new skus opportunity to fill and/or open current gaps vs. competitors;
• Co-Lead AOP development ;
• Manage and monitor Bottler Performance/relationship;
• Lead meetings with bottlers related to follow up the AOP initiatives, tracking committed dates and documenting delayed activities;
• Co-op management negotiation & tracking;
• Work with the Marketing support staff to ensure brand/trademark/consumer consistency on all activities;
• Support the delivery of POR presentations for Top Management on a monthly basis including tracking of AOP initiatives and action plans to improve performance;
• Work with the Sales support staff to leverage Best Practice tools for the bottler (eg. Pricing Architecture);

Qualifications

Who Are We Looking For?

• Influence multiple stakeholders and networks;
• Independent decision making and judgement;
• Works effectively with both senior management as well as front-liners;
• Courage and patience;
• Building winning relationships;
• Leading with insights;
• Communicating with impact;
• Challenges the status Quo (scopes out new business opportunities, evolves existing or develop new model in collaboration with bottler to transform the business);
• Team player, Leadership & Proactive;
• Management, Communication and Negotiation Skills;
• Marketing/Trade Marketing and Sales Knowledge;
• Desirable knowledge of Revenue Management and Pricing;
• Consumer/shopper thinking understanding.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.