Fan Information Manager

FIFA; Brasil; On-site; BRL 420,000 - 720,000; Full time

Job summary

FIFA in Brazil invites applications for a Fan Information Manager to drive the fan information strategy for the FIFA Women’s World Cup Brazil 2027. You will lead cross‑functional teams, ensure timely, accurate content across FIFA’s digital ecosystem, and govern multilingual information delivery across platforms.

Responsibilities include governance, lifecycle management of fan content, and collaboration with operations, ticketing, communications, and product teams to deliver a seamless fan

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• Experience delivering content across websites, apps and CRM platforms.
• Strong organisational and multi‑tasking abilities in international settings.
• Experience communicating clearly in multilingual environments.

Responsibilities

• Lead the Fan Information programme across host cities and venues.
• Manage end‑to‑end content lifecycle for fan information across digital channels.
• Establish governance and editorial standards for multilingual information.
• Oversee central Information Hub as the single source of truth.
• Coordinate large‑scale fan communications and CRM journeys.

Skills

Digital content management

Fan information management

Cross-functional project management

Stakeholder management

Content governance

English fluency

Portuguese fluency

Education

Bachelor's degree or equivalent

Tools

CMS

CRM platforms

Google Analytics

Microsoft Office

Knowledge management platforms

WhatsApp Business

Digital publishing tools

Job description

FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ ("FWWC2027") that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.

THE POSITION

Reporting organisationally to the Head of Brand, Marketing and Promotions and the Senior Digital Marketing Manager (FIFA27), the Fan Information Manager will be a key member of the FIFA Women's World Cup Brazil 2027™ Digital Marketing team and will work in close collaboration cross‑functional teams across different Functional Areas to deliver accurate, timely and engaging fan information across FIFA's owned digital ecosystem.

KEY RESPONSIBILITIES

• Lead the planning, delivery and continuous evolution of the FIFA Women's World Cup 2027™ Fan Information programme, ensuring accurate and timely operational information is available across all Host Cities and tournament venues.
• Manage the end‑to‑end content lifecycle for fan‑facing information across FIFA.com, the FIFA Women’s World Cup Brazil 2027™ App, CRM email campaigns, chatbots, FAQs and other owned digital platforms.
• Develop and maintain governance, editorial standards, publishing workflows and approval processes for multilingual fan information across all digital channels.
• Oversee the development and maintenance of the centralised Information Hub, ensuring it serves as the single source of truth for tournament information.
• Lead the planning and execution of large‑scale fan communications, including Know Before You Go campaigns, lifecycle CRM journeys and matchday operational messaging.
• Coordinate real‑time operational messaging across digital platforms, including WhatsApp, providing timely updates relating to transportation, weather, venue operations, accessibility, security and other tournament information.
• Develop digital fan guides, educational content, FAQs and campaign assets that translate complex operational information into clear and accessible fan experiences.
• Partner closely with Digital Product and Technology teams to enhance publishing workflows and implement new digital capabilities that improve the fan experience.
• Collaborate with Ticketing, Communications, Marketing, Venue Management, Transport, Fan Services, Hospitality, Safety & Security, Host Cities and other tournament stakeholders to ensure operationally accurate and consistent fan communications.
• Drive cross‑functional project management across multiple concurrent workstreams, ensuring delivery against key tournament milestones.
• Lead knowledge management initiatives by documenting processes, improving operational efficiencies and capturing best practices for future FIFA tournaments.
• Monitor fan feedback, digital engagement and operational insights to continuously improve fan information products and communications.
• Ensure close collaboration and content optimisation with colleagues across the wider Digital Marketing team, supporting an integrated fan experience across all FIFA owned‑and‑operated platforms.

YOUR PROFILE

Education & Qualifications

• Related bachelor's degree or a similar level of higher education.
• Exceptional organisational skills with strong attention to detail.
• Strong problem‑solving ability with a solution‑oriented mindset.
• Ability to manage multiple priorities and perform effectively under pressure.
• Experience working within international and cross‑cultural environments is advantageous.

Work Experience

• Strong experience in digital content, communications, fan information, digital marketing or a related discipline, preferably within major sporting events or international organisations.
• Demonstrated experience managing complex, cross‑functional projects involving multiple stakeholders.
• Experience delivering content across websites, mobile applications, CRM platforms and other digital communication channels.
• Strong understanding of digital content management systems, publishing workflows and content governance.
• Experience translating operational information into clear, user‑focused digital content.
• Excellent stakeholder management and collaboration skills across operational, technical and marketing teams.
• Proven track of developing and maintaining complex content ecosystems.

Technology

• Experience/Proficiency with:
• Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams).
• Content Management Systems (CMS).
• CRM platforms.
• Project management and collaboration tools.
• Knowledge management platforms.
• Digital publishing tools.
• Google Analytics or equivalent digital analytics platforms.
• Messaging platforms including WhatsApp Business (desirable).

Requirements

• Right to work in Brazil.
• Fluent in English (spoken and written)
• Fluent in Portuguese (spoken and written)
• Ability to re‑locate to Rio de Janeiro.

About FIFA Women’s World Cup 2027

The FIFA Women’s World Cup™ is the greatest women’s sporting event on the planet, showcasing the best players in the world on the biggest stage. In 2027, history will be made as Brazil welcomes the tournament to South America for the first time ever.

This landmark event will unite the world through an unprecedented celebration of women's football, inspiring billions of fans across the globe. As we prepare to host teams and supporters from every corner of the world, we’re looking for passionate, talented individuals to be part of history and help deliver an unforgettable tournament.

Join us and play your role in making FIFA Women’s World Cup 2027™ a truly extraordinary experience that celebrates and elevates women’s football.