Enterprise Operations Demand Strategist Professional - Latin America Professional SÃO PAULO, BR

Avature; São Paulo; Híbrido; BRL 80.000 - 100.000; Tempo integral

Resumo da oferta

A leading company seeks a Demand Strategist Professional to enhance brand reputation and revenue in Latin America. This hybrid role involves optimizing campaigns, managing content, and collaborating with teams to deliver impactful results. Ideal candidates will possess strong organizational and project management skills, along with a Bachelor's degree in marketing or a related field. Join us to innovate and drive success in a dynamic environment.

Qualificações

• Bachelor’s degree in marketing, communications, or similar functional area.
• Experience in Adobe tools such as Workfront, Marketo.
• Proficient in Microsoft Excel.

Responsabilidades

• Design and optimize tactics for brand reputation and revenue outcomes.
• Create interactive content syndication landing pages.
• Manage workflow of paid media and email globalization.

Conhecimentos

Organization

Project Management

Problem Solving

Formação académica

Bachelor's Degree

Ferramentas

Microsoft Excel

Adobe Tools

Google Analytics

Descrição da oferta de emprego

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your role and responsibilities

Demand Strategists design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans. IBM puts customers at the heart of everything we do; IBM Demand Strategists exercise extreme empathy for all customers, prospects and users, making sure content is compelling and valuable and served up at the right time, in the right channel, in the right context.

Demand Asset Creation & Execution

Partner with demand strategists to understand paid media & email priorities and asset requirements for a specific campaign

Consolidate all demand asset requirements and partner with the content team on the creative briefing

Consult during creative production on best practices for select channels

Partner with demand strategists & content team to select best available assets to use for content syndication buy across the campaign

Own creation of required interactive content syndication landing pages

Own all paid media & email execution intake forms & hand off with media and automation teams

Demand Journey Globalization

Interlock with geography teams to enable them on campaign media priorities, journey, available assets and globalization status

Partner with geography demand strategists to understand translation needs for demand programs

Manage end to end workflow of paid media & email globalization

Ensure our geography teams have all of the tools they need to execute local media flawlessly

Collect feedback about what's working and submit requirements to core team on geo unique needs for media/email

Develop standards and efficiencies in the process to globalize priority campaigns

Performance Optimization

Understand brand to demand media performance trends for the assigned campaign & work within the squad to diagnose and optimize performance issues

Readiness to explain emerging performance opportunities or challenges

Insight into action – cycling of performance insights directly back into planning and orchestration

Required education

None

Preferred education

Bachelor's Degree

Required technical and professional expertise

Bachelor’s degree in marketing, Communications, or similar functional area

Proficient in Microsoft Excel

Strong organization and project management skills

Strong problem-solving skills

Preferred technical and professional experience

Experience in Adobe tools such as Workfront, Marketo etc.

Experience in Google Analytics

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

Job Title

Demand Strategist Professional - Latin America

Job ID

32365

City / Township / Village

State / Province

Country

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Position type

Professional

No Travel

Company

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?