Email & SMS Marketer

Community Sports Partners; Buenos Aires; Teletrabalho; USD 40.000 - 80.000; Tempo integral

Resumo da oferta

An innovative firm is on the lookout for an experienced Email and SMS Marketing Specialist to join their dynamic team. This role focuses on executing high-performing campaigns using Twilio and SendGrid, ensuring alignment with broader marketing goals. The ideal candidate will have a proven track record in list segmentation, A/B testing, and compliance with marketing regulations. Join a forward-thinking company that values a growth mindset and offers opportunities for professional development in a collaborative, international environment. If you are results-oriented and ready to make an impact, this position is for you!

Serviços

Competitive salary based on experience

Opportunities for growth

Work with an international team

Qualificações

• 4+ years of experience in email and SMS marketing.
• Proficiency in Twilio and SendGrid with hands-on campaign management.
• Strong analytical skills focused on improving KPIs.

Responsabilidades

• Develop and execute email and SMS marketing campaigns.
• Track and analyze key campaign metrics for continuous improvement.
• Collaborate with design and content teams for high-performing templates.

Conhecimentos

Email Marketing

SMS Marketing

Twilio

SendGrid

A/B Testing

List Segmentation

Analytics

Ferramentas

Twilio

SendGrid

Descrição da oferta de emprego

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We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset.

Responsibilities

• Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms.
• Manage list segmentation, personalization, and automation to improve audience engagement and retention.
• Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure continuous improvement.
• Implement A/B testing to optimize subject lines, content, send times, and CTAs.
• Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA.
• Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention).
• Collaborate with the design and content teams to create visually appealing and high-performing email and SMS templates.
• Work with the Director of Marketing to align campaign execution with overall marketing objectives.

Qualifications

• Minimum 4 years of dedicated experience in email and SMS marketing.
• Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns.
• Deep understanding of list segmentation, automation, and personalization techniques.
• Strong analytical skills focused on improving KPIs and ROI.
• Knowledge of email and SMS compliance standards in Canada and the U.S.
• Familiarity with A/B testing methodologies and performance optimization.
• An experimental growth mindset, with the ability to test and iterate rapidly for results.

Preferred Skills

• Experience with CRM integration and advanced analytics tools.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Exceptional communication and collaboration skills to work with cross-functional teams.

Location and Work Environment

• Remote or hybrid position; candidates must be familiar with both Canadian and U.S. markets.

Benefits

• Competitive salary based on experience.
• Opportunities for growth in a dynamic, data-driven environment.
• Work alongside an international team focused on impactful projects.

Additional Details

• Seniority level: Mid-Senior level.
• Employment type: Full-time.
• Job function: Marketing and Sales.
• Industries: IT Services and IT Consulting.