Email Marketing Specialist

Digital Silk - Growing Brands Online; Brasil; Teletrabalho; BRL 463 000 - 618 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

4 weeks paid time off

Yearly raises

Company shares

Resumo da oferta

Digital Silk is seeking an experienced Email Marketing Specialist to develop, implement and update marketing campaigns. You will lead email strategy, manage client activities, and collaborate with content, marketing, and design teams to craft compelling newsletters.

You will segment audiences, deploy automation, analyze results, and drive improvements while ensuring compliance with best practices and international regulations. This is a remote, full-time role with US-based clients.

Qualificações

• 5+ years of relevant email marketing experience.
• Experience with marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365).
• Experience managing marketing automation programs and email deployments.
• Extreme attention to detail in testing and quality assurance.
• Strong written and spoken communication skills in English.
• Familiarity with updating and manipulating HTML and VML for emails.
• Understanding of international email compliance laws and marketing best practices.
• Ability to work 8am to 5pm EST (with breaks)

Responsabilidades

• Lead email marketing strategy and execution.
• Manage client email activities, including lifecycle, engagement, and promotions.
• Collaborate with content, marketing, and design teams to create campaign messaging and newsletters.
• Segment audiences for better engagement and results.
• Utilize email automation software for campaign optimization.
• Analyze campaign performance and suggest improvements.
• Optimize lead nurturing workflows.
• Conduct A/B testing to improve email KPIs.
• Establish a reporting framework for data-driven recommendations.
• Ensure compliance with industry policies and best practices.
• Support marketing campaigns with email and landing page creation.

Conhecimentos

Email marketing

Campaign management

A/B testing

Analytics

English communication

Ferramentas

HubSpot

Salesforce

Marketo

Dynamics365

Descrição da oferta de emprego

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking an amazing Email Marketing Specialists to develop, implement and update marketing campaigns.

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

Digital Silk offers competitive salaries, yearly growth opportunities AND company shares for senior-level people passionate about their work.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.

What we offer at Digital Silk:

• A work culture focused on mutual success and continuous growth
• Competitive pay and scheduled yearly raises
• Shares in the company – share in profit upon company sale
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

Responsibilities:

• Lead email marketing strategy and execution
• Manage client email activities, including lifecycle, engagement, and promotions
• Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
• Segment audiences for better engagement and results
• Utilize email automation software for campaign optimization
• Analyze campaign performance and suggest improvements
• Optimize lead nurturing workflows
• Conduct A/B testing to improve email KPIs
• Establish a reporting framework for data-driven recommendations
• Ensure compliance with industry policies and best practices
• Support marketing campaigns with email and landing page creation

Requirements:

• 5+ years of relevant email marketing experience
• Proven experience working in one or more marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365)
• Experience managing marketing automation programs and email deployments
• Extreme attention to detail in testing and quality assurance
• Strong written and spoken communication skills in English
• Familiarity with updating and manipulating HTML and VML for emails
• Has a strong understanding of international email compliance laws and how they tie to marketing automation best practices
• Ability to work 8am to 5pm EST (with breaks)