Email Marketing Manager

GrowthPair; Brasil; Teletrabalho; BRL 60 000 - 100 000; Tempo integral

Resumo da oferta

GrowthPair is seeking an experienced Email Marketer in Brazil to design and implement targeted email campaigns. You will segment audiences, craft persuasive copy, and build engaging templates to drive conversions across the customer lifecycle.

You will develop drip sequences, run A/B tests, and optimize campaigns using analytics. Knowledge of HTML/CSS for templates and adherence to GDPR/CAN-SPAM are essential.

Qualificações

• 3+ years of experience as an email marketer.
• Proficiency in email marketing platforms (Iterable, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc).
• Strong copywriting and editing skills.
• Knowledge of email marketing best practices and regulations.
• Analytical skills to interpret data and make data-driven decisions.
• Basic HTML/CSS knowledge for email template customization.
• Excellent communication and organizational skills.
• Ability to work during U.S. work hours (PT/ ET).

Responsabilidades

• Segment email list based on behavior and preferences to deliver personalized content.
• Write compelling email copy and design appealing templates that drive conversions.
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
• Conduct A/B tests to optimize email subject lines, content, and CTAs.
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
• Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.
• Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
• Track key email marketing metrics to measure the effectiveness of campaigns.
• Analyze campaign performance data to identify trends and areas for optimization.
• Generate detailed reports to provide insights to stakeholders.

Conhecimentos

Email marketing

Copywriting

Analytics

Communication

Organization

Ferramentas

Iterable

Mailchimp

Constant Contact

HubSpot

Klaviyo

Descrição da oferta de emprego

Key Responsibilities

• Segment email list based on behavior and preferences to deliver personalized content.
• Write compelling email copy and design appealing templates that drive conversions.
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
• Conduct A/B tests to optimize email subject lines, content, and CTAs.
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
• Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.
• Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
• Track key email marketing metrics to measure the effectiveness of campaigns.
• Analyze campaign performance data to identify trends and areas for optimization.
• Generate detailed reports to provide insights to stakeholders.

Requirements

• 3+ years of experience as an email marketer
• Proficiency in email marketing platforms (Iterable, , Mailchimp, Constant Contact, HubSpot, Klaviyo, etc)
• Strong copywriting and editing skills
• Knowledge of email marketing best practices and regulations
• Analytical skills to interpret data and make data-driven decisions
• Basic HTML/CSS knowledge for email template customization
• Excellent communication and organizational skills
• Ability to work during U.S. work hours (PT/ ET)