Email and SMS Specialist

Carbinox; Brasil; Remote; BRL 274,000 - 439,000; Full time

Job summary

Carbinox, a high-growth DTC smartwatch brand, is seeking a full-time Email & SMS Specialist to own and optimize email and SMS channels for revenue growth and customer retention.

You will manage strategy, campaigns, and automations using Klaviyo and Postscript, targeting lifecycle stages from welcome to win-back. This remote role offers autonomy, data-driven decision-making, and collaboration with marketing and creative teams to maximize results.

Qualifications

• 3+ years hands-on Email & SMS marketing experience with U.S. ecommerce DTC brands.
• Experience with Shopify brands generating seven figures in annual revenue.
• Proficiency in Klaviyo and SMS platforms including flows, segmentation, A/B testing, and deliverability.
• Proven track record of increasing Email & SMS revenue, repeat purchase rate, and customer LTV.
• Ability to independently build and execute a campaign calendar.
• Understanding of direct-response copywriting and customer buying behavior.
• Analytical, results-driven, and comfortable making decisions from performance data.
• Systems-thinking approach to marketing, not one-off campaigns.

Responsibilities

• Own and optimize email and SMS marketing channels to maximize revenue.
• Build and manage a strategic email/SMS campaign calendar.
• Develop high-converting campaigns for launches, promotions, holidays, and offers.
• Identify upsell, cross-sell, and repeat purchase opportunities.
• Optimize campaign performance for revenue per recipient and channel profitability.
• Collaborate with creative and marketing teams on messaging and content.
• Manage flows and automations, including welcome, abandon cart, post-purchase, replenishment, and win-back.
• Continuously test and improve deliverability and list health.
• Prepare performance reports with actionable insights and recommendations.

Skills

Email marketing

SMS marketing

Klaviyo

Postscript

A/B testing

Segmentation

Deliverability

Direct-response copywriting

Data-driven

Campaign calendar

Tools

Klaviyo

Postscript

Job description

Carbinox builds rugged smartwatches for people who work hard. We've sold 350,000+ watches, generated $50M+ in lifetime revenue, and built a brand that military personnel, first responders, and blue-collar workers trust every day. We're an American-designed, Shopify Plus brand doing eight figures annually across DTC, Amazon, and TikTok Shop.

We're not a startup figuring things out. We're a scaling brand looking for an experienced Email & SMS Specialist who knows how to turn customer relationships into repeat purchases and measurable revenue growth.

The Role

We are hiring a full time Email & SMS Specialist to own and optimize our email and SMS marketing channels.

Your job is to maximize revenue from our existing customer base through strategic campaigns, automated flows, customer segmentation, and continuous testing.

We're looking for someone who understands DTC ecommerce in the U.S., knows how to build effective retention strategies, and can independently execute campaigns that drive results.

Your Three Goals

1. Increase Email & SMS Revenue

• Build and manage a strategic email and SMS campaign calendar
• Develop high-converting campaigns for product launches, promotions, holidays, and special offers
• Identify upsell, cross-sell, and repeat purchase opportunities
• Optimize campaign performance to increase revenue per recipient and overall channel profitability
• Collaborate with creative and marketing teams to develop compelling messaging and content

2. Optimize Customer Lifecycle & Automation

• Own the full Klaviyo & Postscript ecosystem, including flows, automations, and segmentation
• Build and optimize welcome, abandoned checkout, post-purchase, replenishment, and win-back flows
• Develop personalized customer journeys based on purchase behavior and engagement
• Continuously improve customer retention, repeat purchase rate, and lifetime value
• Maintain strong email and SMS deliverability and list health

3. Drive Performance Through Data & Testing

• Monitor and analyze Email & SMS KPIs, including revenue, conversion rates, engagement, and retention
• Conduct A/B testing across subject lines, messaging, offers, timing, and segmentation
• Identify opportunities to improve campaign and automation performance
• Prepare performance reports with actionable insights and recommendations
• Continuously test new strategies to maximize revenue and customer engagement

You're Right For This If You

• Have 3+ years of hands-on Email & SMS marketing experience with U.S. ecommerce DTC brands
• Have experience working with Shopify brands generating at least seven figures in annual revenue
• Know Klaviyo and SMS platforms inside and out, including flows, segmentation, A/B testing, and deliverability
• Have a proven track record of increasing Email & SMS revenue, repeat purchase rate, and customer LTV
• Can independently build, execute, and optimize a campaign calendar
• Understand direct-response copywriting and customer buying behavior
• Are analytical, results-driven, and comfortable making decisions based on performance data
• Think in systems, not one-off campaigns
• Are resourceful, proactive, and take full ownership of your results
• Move fast and thrive in a performance-driven environment
• Direct experience working with ecommerce DTC brands in the U.S. is mandatory.

Compensation & What We Offer

• Performance-based bonuses, with total annual compensation ranging from $50,000 to $80,000, including bonuses
• 100% remote, full time position
• Performance bonuses tied to Email & SMS revenue and retention KPIs
• Direct access to the CEO, with real autonomy and ownership
• A brand with real product-market fit, established customers, and strong momentum
• The opportunity to own and scale two of the most important revenue channels in the business

We are only considering candidates with direct experience in the U.S. ecommerce DTC space. If you do not meet this requirement, please do not apply.