Ecommerce Email/SMS Retention Marketing Specialist

Apex Brands; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Apex Brands is seeking an experienced Email & SMS Marketing Specialist to own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

You will manage campaigns end-to-end using Klaviyo, Postscript, and other tools, driving results for ecommerce brands. Strong copy and design skills, plus analytics, are essential for success.

Qualificações

• 3+ years of email/SMS marketing for ecommerce brands.
• Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.).
• Strong portfolio with high-performing campaigns and measurable results.
• Bonus: HTML/CSS familiarity for custom email tweaks; agency experience preferred.

Responsabilidades

• Own end-to-end campaign creation, calendar planning, and execution.
• Build automations and flows (Welcome, Abandon Cart, Winback, Post-Purchase).
• Design on-brand emails using Figma or code.
• Write strategic copy and compelling subject lines.
• Run A/B tests and optimize to improve performance.
• Segment audiences and manage list growth.
• Analyze KPIs and report insights to clients.
• Communicate strategy and results in client calls or Looms.

Conhecimentos

Email marketing

SMS marketing

Klaviyo

Copywriting

Analytics

Client management

Ferramentas

Klaviyo

Postscript

Attentive

Figma

Loom

Descrição da oferta de emprego

Our Values:

• - Treat others the way we want to be treated.
• - Don't neglect the small things, they matter.
• - Think critically and be a problem solver, not a problem creator.
• - Have the confidence and determination to achieve our shared vision.

Who We Are Looking For:

We're looking for an experienced, self-sufficient Email & SMS Marketing Specialist who can fully own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

Role Overview:

We're looking for a full-stack lifecycle marketer—someone who can strategize, write, design, and execute high-performing email and SMS campaigns end-to-end. You’ll be the go-to expert responsible for delivering results across Klaviyo, Postscript, and other tools, and will manage the full lifecycle marketing function for several eCommerce brands.

What You’ll Do:

• Own Campaign Creation and Client Calendar Planning From A–Z : Develop a campaign calendar for brands assigned to you and execute email and SMS campaigns including strategy, segmentation, copywriting, design layout, scheduling, and testing.
• Build Automations & Flows: Set up and maintain high-converting flows such as Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.
• Design Beautiful, On-Brand Emails: Use Figma or another editor of your choice (or custom code if needed) to design emails that look great on mobile and desktop—and convert.
• Write Strategic, On-Brand Copy: Craft subject lines, preview text, and body copy that aligns with the brand voice and drives action.
• Run A/B Tests & Optimize: Continuously test and refine subject lines, send times, content blocks, and CTAs to improve performance.
• Audience Segmentation & List Growth: Manage lists and build smart segments to personalize messaging and improve deliverability.
• Analytics & Reporting: Monitor and report on key KPIs (open rate, click rate, CVR, unsubscribes, revenue per recipient, etc.) and use insights to inform future strategy.
• Client Communication: Hop on strategy calls or send Looms explaining performance, roadmap, and ideas to clients.

Who You Are:

• Fluent verbal and written English copywriting skills
• An experience retention & lifecycle marketer who can handle everything from strategy, copy, design, build, test, and optimize.
• 3+ years of experience in email/SMS marketing for eCommerce brands
• Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.)
• Strong portfolio showing high-performing campaigns (with clear results)
• Strong copywriting skills—can write clear, engaging, persuasive emails for a variety of brand voices
• Ability to manage multiple clients and timelines without dropping the ball
• Agency experience preferred
• Bonus: HTML/CSS familiarity for custom email tweaks

Why Work With Us:

• Work with top-tier 8 & 9 figure DTC brands
• Clear systems and team support, but lots of autonomy
• Direct impact on performance and client growth
• Growth potential into leadership or strategy roles