Digital Marketing Analyst

Mondelēz International; São Paulo; Híbrido; BRL 60.000 - 90.000; Tempo integral

Resumo da oferta

Join a leading company in the snacking industry, where you will implement brand strategies and support marketing initiatives. Your role will involve coordinating content, developing social media strategies, and ensuring high-quality deliverables. With a focus on diversity and inclusion, the company values employee wellbeing and offers flexible work arrangements.

Serviços

Flexible work arrangements

Hybrid models

Qualificações

• Experience in marketing, preferably in fast-moving consumer goods.
• Fluent or advanced English language skills.

Responsabilidades

• Coordinate Snack Talk content hub for Mondelēz’s main brands.
• Support development of social media strategies for the brands.
• Create agency briefings and oversee content plan execution.

Conhecimentos

Analytical skills

Effective storytelling

Project management

Creative mindset

Ferramentas

Social media analytics

Publishing platforms

Social listening tools

Descrição da oferta de emprego

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you will implement brand strategy aligned with our brand vision to drive sustainable growth and achieve business objectives. You will also support profit and loss management, future business development plans, including new product development and platform opportunities.

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. Additionally, you will provide recommendations for integrated commercial plans and support the development and execution of marketing plans to meet revenue, profit, and sharing objectives, while monitoring performance. Your strong understanding of consumer insights, brand strategy, and positioning will aid in developing integrated marketing communications and 360-degree campaigns.

What you will bring

A desire to drive your future and accelerate your career, along with the following experience and knowledge:

• Proven results delivery
• Experience in marketing, preferably in the fast-moving consumer goods sector
• Deep understanding of our brands, business, and consumers
• Ability to deliver results autonomously and influence stakeholders
• Analytical skills combined with a creative mindset—balancing commercial and strategic thinking
• Effective storytelling and presentation skills
• Project management from design to completion with an action-oriented approach

Main Responsibilities:

• Coordinate Snack Talk, our always-on content hub for Mondelēz’s main brands.
• Support the development of owned channel strategies (social media) for the brands.
• Create agency briefings and oversee content plan execution.
• Act as a liaison between marketing teams and agencies to ensure integrated planning and high-quality deliverables.
• Organize management routines for Snack Talk to ensure operational efficiency.
• Serve as the main contact for social media governance, platform management, and social listening.
• Develop performance reports for content analytics to share with leadership.
• Support implementation of the Consumer 1st Party Data strategy, including lead generation campaigns and content management.
• Assist in deploying Generative AI and automation technologies for creativity and content.
• Collaborate with global and local teams to ensure synergy and compliance in digital initiatives.

Technical Requirements:

• Knowledge of social media analytics, publishing platforms, and social listening tools
• Familiarity with 1st Party Data strategies and Martech (desirable)
• Fluent or advanced English language skills

We prioritize diversity, equity, and inclusion, actively working to break stereotypes and barriers through our Diversity Committee and initiatives like MOVER – Movimento pela Equidade Racial.

Mondelez International values the wellbeing of our employees and offers flexible work arrangements, including hybrid models where applicable.

No relocation support available.

Business Unit Summary

Mondelez Brasil, our fourth-largest operation globally, employs around 7,500 people and produces beloved brands like Bis, Lacta, Oreo, Trakinas, Trident, and others. Our products are available in over 700,000 points of sale across Brazil, present in more than 92% of homes. Our factories are located in Vitória de Santo Antão and Curitiba, and we operate a global technology center dedicated to R&D for innovative product development.

We are an equal opportunity employer, committed to diversity and inclusion in all aspects of employment.

Job Type: Regular, Brand & Portfolio Management, Marketing