Business Analyst, Marketing

Google; São Paulo; Presencial; BRL 70.000 - 90.000; Tempo integral

Resumo da oferta

Join a leading company as a Business Analyst in Marketing, where you will analyze data and provide insights to drive marketing strategies in the LATAM region. Collaborate with cross-functional teams to ensure data-driven decision-making and contribute to the success of marketing initiatives.

Qualificações

• 3 years of experience in designing and delivering research and analysis projects.
• Experience in translating business problems into research questions.

Responsabilidades

• Conduct in-depth quantitative analysis of marketing performance metrics.
• Translate data into actionable marketing and business insights.

Conhecimentos

Data Analysis

Communication

Problem Solving

Formação académica

Bachelor's degree in a research or quantitative field

Descrição da oferta de emprego

Join to apply for the Business Analyst, Marketing role at Google

Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Note: By applying to this position, you will have an opportunity to share your preferred working location from the following: Mexico City, CDMX, Mexico; São Paulo, State of São Paulo, Brazil.

Minimum qualifications:

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• 3 years of experience in designing, scoping, executing, and delivering research and analysis projects.
• 3 years of experience in translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience in managing research and measurement agencies.

Preferred qualifications:

• Knowledge of measurement marketing process.
• Ability to narrate stories through data.
• Ability to analyze datasets and translate them to insights.
• Ability to prioritize requests and work in an environment with engaging demands from multiple stakeholders.
• Ability to work cross-functionally with marketing and business stakeholders with excellent communication, thinking, and problem-solving skills.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team, you will fully immerse yourself in data collection, draw insights from analysis, and develop compelling, synthesized recommendations. You will also communicate your recommendations persuasively to senior executives, contribute to driving implementation, and monitor the impact of your suggestions.

You will ensure the quality, organization, and accessibility of marketing data to support business decisions. You will promote data literacy and leverage analytics across all ad marketing initiatives, contributing to the success of marketing activations in the LATAM region and meeting Google's standards.

Responsibilities

• Conduct in-depth quantitative analysis of marketing performance metrics to extract insights for growth.
• Identify and resolve data quality issues, communicate findings, and drive corrective actions.
• Present data analysis in clear reports and presentations for executive audiences.
• Translate data into actionable marketing and business insights.
• Foster a data-driven decision-making culture by providing insights and recommendations.

Google is proud to be an equal opportunity workplace and is committed to diversity and inclusion. We consider all qualified applicants regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, gender identity, or Veteran status. If you require accommodations due to a disability or special need, please let us know by completing our Accommodations for Applicants form.