CRM Analyst

DiDi Chuxing; São Paulo; Presencial; BRL 30.000 - 60.000; Tempo integral

Resumo da oferta

Join a forward-thinking company as a CRM Analyst in the Delivery Marketing team. This role focuses on designing and executing personalized communication strategies that enhance user engagement and retention. You'll collaborate with cross-functional teams to optimize campaigns based on data insights, ensuring that every interaction is relevant and timely. If you thrive in a fast-paced environment that values diversity and innovation, this position offers the opportunity to make a significant impact in the growing delivery business. Embrace the challenge and help shape the future of mobility services.

Qualificações

• 2+ years of experience in CRM and lifecycle marketing.
• Strong analytical mindset to translate data into actionable insights.

Responsabilidades

• Develop lifecycle journeys to increase user engagement and retention.
• Create and manage CRM campaigns across various channels.

Conhecimentos

CRM

Lifecycle Marketing

Data Analysis

Customer Communication

Testing and Optimization

Ferramentas

CRM Tools

Marketing Automation Platforms

SQL

Data Visualization

Descrição da oferta de emprego

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

We are looking for a data-driven and customer-obsessed CRM Analyst to join the Delivery Marketing team. This person will be responsible for designing and executing lifecycle journeys and communication strategies that support the growth of our new delivery business, ensuring users receive relevant, personalized, and timely communications.

This person will be in the CRM Team, the team responsible to manage our user base communications as well as structuring governance strategies to genenate engagement, business and brand results.

In this role, you'll be...

Developing lifecycle journeys across key user segments to increase engagement, retention, and reactivation

Creating and managing CRM campaigns across email, push, SMS, and in-app channels

Collaborating with analytics, product, and marketing teams to build segmented and personalized strategies

Continuously testing and optimizing campaigns based on data insights and behavioral triggers

Supporting go-to-market initiatives with CRM flows and nurturing strategies

We're eager to be in touch because you have...

2+ years of experience in CRM, lifecycle marketing, or data-driven communication roles

Strong analytical mindset and ability to translate data into action

Familiarity with CRM tools and marketing automation platforms

Experience with SQL, data visualization, and performance tracking is a plus

Passion for customer behavior, testing, and iterative improvements

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).