Creator Manager, Sports - TikTok Operations

TikTok; São Paulo; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

TikTok is seeking a Creator Manager specialized in Sports to foster the Brazilian creator ecosystem. You will identify, onboard, educate, and retain top sports creators while driving impact on content quality and platform KPIs. This is a hands-on role requiring cross-functional collaboration with LATAM and global teams.

You will work with publishers, clubs, agents, and event teams to scale content and engagement in Brazil, focusing on high-potential creators and sports partnerships.

Qualificações

• Experience in creator management, content operations, or sports partnerships.
• Deep understanding of the Brazilian sports/creator ecosystem.
• Proven track record of managing creator relationships and driving growth.
• Strong analytical skills with data dashboards and insights.

Responsabilidades

• Own part of the Brazilian Sports creator pool (mapping, segmentation, prioritization).
• Build and maintain trustful relationships with creators as primary contact for guidance and issues.
• Segment creators by niche, performance tier and growth potential to inform strategy.
• Develop and execute creator content strategies aligned with regional priorities.
• Collaborate with publishers to connect creators with tournament IPs and amplify content.
• Drive creator activation around major events to ensure quality output.
• Track performance metrics and deliver monthly reports with insights and actions.
• Use data to inform creator selection and resource allocation across initiatives.
• Collaborate with LATAM/global teams to align on best practices.

Conhecimentos

Creator management

Sports partnerships

Data analysis

Portuguese & English

Stakeholder management

Descrição da oferta de emprego

Discover a career that energizes and excites you every day.

@2026 TikTok

Global Operations

Creator Manager, Sports - TikTok Operations

Location:

Employment Type:

Regular

Job Code:

A172153B

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Responsibilities

About the TeamThe

LATAM Sports Operations team is part of TikTok's Content Operations organization. We partner with major sports publishers, creators, leagues, clubs and athletes to drive high-quality content growth and scale on TikTok. Our focus spans creator management, education & product adoption, publisher integration, and major tentpole events — all designed to strengthen a diverse ecosystem that connects users to their favorite sports.The Brazil Sports Creator Manager will work to foster the Brazilian Sports creator and athlete ecosystem, working alongside publisher partnerships, program leads, and the broader LATAM team to establish TikTok as the leading sports platform for fans in Brazil.

About the Role

We are looking for a Creator Manager specialized in Sports to foster the Brazilian creator ecosystem within the sports vertical. You will be responsible for identifying, onboarding, educating, and retaining top-tier sports creators and athletes while driving measurable impact on content output, quality, and platform KPIs. This is a hands‑on content operations role that combines creator relationship management, strategic planning, data‑driven execution, and cross‑functional collaboration; working with publishers, clubs, agents, event teams, and LATAM/global counterparts.

Key Responsibilities

• Creator Ecosystem Management- Own part of the Brazilian Sports creator and athlete pool (mapping, segmentation, prioritization, and engagement strategy), covering high-priority creators and emerging talent
• Build and maintain deep, trust‑based relationships with creators; serve as their primary point of contact for platform guidance, opportunities, and issue resolution
• Segment the creator pool by niche, performance tier, and growth potential; identify content gaps and opportunity areas to inform strategy
• Content Strategy & Programming- Develop and execute creator content strategies aligned with regional sports priorities
• Collaborate with publisher partnerships to connect creators with tournament IPs and amplify official content
• Support creator participation in key initiatives such as creator education workshops and owned events
• Drive creator activation around major tentpole tournaments and ensure high-quality, on‑strategy content output
• Performance Tracking & Data-Driven Optimization- Track and report on creator pool performance metrics,
• Deliver monthly pool performance reports with clear insights, action plans, and risk/opportunity flags, proactively identify underperforming creators and content gaps; design targeted interventions to move the needle on core KPIs
• Use data to inform creator selection, prioritization, and resource allocation across all initiatives
• Cross-Functional Collaboration & Program Execution- Work with LATAM and global content ops counterparts to align on best practices, share learnings, and adapt global strategies for the Brazilian market
• Support cross‑market initiatives (BR + MX) and contribute to LATAM‑wide creator strategy
• Incorporate product objectives into strategies by developing creator campaigns that drive product awareness, adoption, and engagement

Qualifications

Minimum Qualifications

• Experience in creator management, content operations, digital media, or sports partnerships, with a focus on football (soccer).
• Deep understanding of the Brazilian sports and creator ecosystem: knowledge of key creators, athletes, clubs, leagues, publishers, and trends
• Proven track record of managing creator relationships and driving measurable content growth (publish volume, quality, engagement)
• Strong analytical skills: comfortable working with data dashboards, extracting insights, and making data-informed decisions
• Excellent communication and stakeholder management skills: ability to interact with creators, partners, and internal stakeholders at all levels
• Proficiency in Portuguese and English for regional/global collaboration
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast‑paced environment

Preferred Qualifications

• Existing network of sports creators / sports athletes and other KOLs in Brazil
• Experience with creator economy platforms and understanding of platform algorithms and content dynamics
• Experience with SRP, Spotlight, or similar creator incentive/monetization programs
• Experience in production, content creation, or sports journalism
• Familiarity with major teams, leagues and tournaments (including outside football)

Job Information

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request