Content & SEO Specialist

Wati; Brasil; Presencial; BRL 44 640 - 111 600; Tempo integral

Resumo da oferta

Wati is seeking a content writer to plan, write, and optimize SEO-aligned blog content for a B2B SaaS audience in Brazil. You will conduct keyword research, manage email marketing flows, and collaborate with Success, Sales, and Product teams to educate the market and grow brand visibility.

You should be fluent in English and Spanish/Portuguese, with strong copywriting and on-page SEO experience, and comfortable working with landing pages and CMS tools.

Qualificações

• Experience in B2B SaaS or martech.
• Spanish & Portuguese speaker (required).
• Fluent English (required).
• Portuguese is a plus, but not required.
• Prior experience in content creation, copywriting, and on-page SEO.
• Familiarity with SEO tools (Ahrefs, SEMrush, etc.).
• Experience with email marketing and automation platforms.
• Familiarity with building landing pages (LP builder / CMS tools).
• Analytical mindset and ability to connect content production to business metrics.

Responsabilidades

• Plan, write, and edit blog content aligned with SEO strategy and marketing funnel.
• Conduct keyword research and on-page SEO optimization for organic discovery.
• Create and manage email marketing flows, including lead nurturing and institutional communications.
• Develop market educational content with Customer Success and Sales to position Wati as a Thought Leader.
• Create and optimize landing pages focused on conversion in campaigns.

Conhecimentos

SEO awareness

Content writing

Copywriting

Multilingual communication

Analytical mindset

Ferramentas

Ahrefs

SEMrush

Google Search Console

CMS / LP builder

Descrição da oferta de emprego

About Wati

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.

Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.

Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.

Responsibilities

• Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel
• Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience
• Create and manage email marketing flows, including lead nurturing and institutional communications
• Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator
• Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns
• Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data
• Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency

Requirements

• Experience in B2B SaaS or martech
• Spanish & Portuguese speaker (required)
• Fluent English (required)
• Portuguese is a plus, but not required
• Prior experience in content creation, copywriting, and on-page SEO
• Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console)
• Experience with email marketing and automation platforms
• Familiarity with building landing pages (LP builder / CMS tools)
• Analytical mindset and ability to connect content production to business metrics

Nice to have

• Experience in B2B SaaS or martech
• Knowledge of the WhatsApp automation / conversational AI market
• Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR)
• Fluency in Portuguese