Content Marketing Senior Manager (SEO)

Wellhub; Região Geográfica Intermediária de São Paulo; Híbrido; BRL 100.000 - 150.000; Tempo integral

Resumo da oferta

A Wellhub está em busca de um Senior Content Marketing Manager para fortalecer sua equipe de marketing regional em São Paulo. O profissional será responsável pela estratégia de conteúdo que impulsiona geração de leads e engajamento, combinando expertise em SEO e produção multimídia. Se você é um profissional autônomo, inovador e orientado por dados, essa é a oportunidade para você se destacar em uma empresa de tecnologia em rápido crescimento que valoriza o bem-estar dos funcionários.

Serviços

Flexibilidade de horário

Plano de saúde, dental e seguro de vida

Estipêndio para home office

Acesso a programas de bem-estar

Férias pagas após 6 meses

Qualificações

• 7+ anos de experiência em marketing de alta tecnologia.
• Experiência em estratégias de inbound e outbound.
• Autonomia para gerenciar múltiplos projetos.

Responsabilidades

• Desenvolver e executar a estratégia de conteúdo regional.
• Otimizar conteúdo para SEO e ajustar com base no desempenho.
• Criar conteúdos multimídia convincentes, com foco em vídeo.

Conhecimentos

SEO

Marketing Digital

Análise de Dados

Produção de Conteúdo Multimídia

Formação académica

Bacharelado em Marketing

Mestrado em Marketing

Ferramentas

Ahrefs

Google Search Console

ChatGPT

Descrição da oferta de emprego

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Your Wellbeing Matters. Join a Company That Cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

• Big news: Gympass is now Wellhub! We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
  
  

THE OPPORTUNITY

We are hiring a Senior Content Marketing Manager to our Regional Marketing Team in São Paulo!

As our Senior Content Marketing Manager for Brazil, you will be an integral part of the regional marketing team, responsible for developing and executing a content strategy that drives lead generation, audience engagement, and organic growth. While organic search is a key channel, you will create content that resonates across multiple platforms and supports every stage of the funnel from a user intent perspective.

This role requires a strategic, data-driven content marketer. Someone with deep SEO expertise, strong analytics capabilities, AI fluency, and experience with multimedia content creation, particularly video for YouTube and LinkedIn. The ideal candidate is a high-capacity, autonomous professional with an innovative mindset, constantly looking for ways to improve content performance and increase the impact of our lead generation engine.

YOUR IMPACT

• Own and execute a regional content strategy that drives measurable business impact.
• Develop high-impact content that performs across multiple channels (organic, paid, social, email, WhatsApp, YouTube).
• Optimize content for SEO while ensuring it aligns with broader marketing objectives and audience intent.
• Use industry-leading SEO tools (Ahrefs, Google Search Console) to track and improve content performance.
• Leverage AI-powered tools (ChatGPT, Claude, Gemini, and others) to enhance content production, efficiency, and personalization.
• Create compelling multimedia content, with a strong focus on video for YouTube and LinkedIn.
• Collaborate with cross-functional teams.
• Continuously test and optimize content strategies, using analytics and performance insights.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
  
  

Who You Are

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of high-tech marketing experience and a broad-based understanding of all of the disciplines of marketing, with experience serving both B2B and B2C audiences
• Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices
• Proven track record of developing and executing content strategies that drive lead generation and audience engagement.
• Deep SEO expertise, including hands-on experience with tools like Ahrefs, Google Search Console, and keyword research methodologies.
• Experience using AI tools (ChatGPT, Claude, Gemini, etc.) to enhance content production and personalization.
• Strong analytical mindset, with the ability to interpret data and optimize content strategies accordingly.
• Experience with video content, particularly for YouTube and LinkedIn, including scripting, production, and performance optimization.
• Ability to operate autonomously, manage multiple projects, and drive results in a fast-paced environment.
  
  

Preferred

• Comfortable on camera – able to confidently represent the brand in pre-recorded videos, webinars, and thought leadership content, delivering engaging and professional presentations.
• Experience creating audio content, such as podcasts, voiceovers, or audio-driven storytelling, with an understanding of best practices for scripting, recording, and optimizing content for engagement.
  
  

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in developing and executing content strategies and Deep SEO expertise are mandatory requirements.

What We Offer You

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our Benefits Include

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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