Content Analyst, SEO

Jobtailor; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo parcial

Resumo da oferta

Jobtailor in Brazil is seeking a content writer to craft blog posts, landing pages, and emails aligned with project strategies, with a focus on engaging audiences and delivering measurable results.

You will research trends, create editorial briefs, collaborate with SEO to optimize publications, and monitor performance to drive continuous content improvements.

Qualificações

• Basic knowledge of SEO and best practices for search engine optimization.
• Strong creative and adaptive writing skills to engage diverse audiences.
• Ability to conduct keyword research and apply insights to content creation.
• Organized, detail-oriented and proactive mindset, with a continuous desire to learn and grow.
• Ability to work collaboratively in a team with a focus on achieving shared goals.
• Familiarity with digital marketing tools such as Google Analytics, SEMrush, and Search Console is a plus.

Responsabilidades

• Writing and editing content for blogs, landing pages, rich content assets, and email marketing aligned with project strategies.
• Researching and analyzing trends and keywords to identify content opportunities.
• Developing buyer personas and creating editorial briefs that address the target audience's needs.
• Collaborating with the SEO team to ensure published content is optimized.
• Monitoring and analyzing content performance metrics, recommending continuous improvements.
• Assisting in the preparation of performance reports, highlighting insights to evolve the content strategy.

Conhecimentos

SEO basics

Creative writing

Keyword research

Team collaboration

Analytics literacy

Ferramentas

Google Analytics

SEMrush

Search Console

Descrição da oferta de emprego

Responsibilities

• Writing and editing content for blogs, landing pages, rich content assets, and email marketing aligned with project strategies.
• Researching and analyzing trends and keywords to identify content opportunities.
• Developing buyer personas and creating editorial briefs that address the target audience's needs.
• Collaborating with the SEO team to ensure published content is optimized.
• Monitoring and analyzing content performance metrics, recommending continuous improvements.
• Assisting in the preparation of performance reports, highlighting insights to evolve the content strategy.

Qualifications

• Basic knowledge of SEO and best practices for search engine optimization.
• Strong creative and adaptive writing skills, able to produce texts that engage diverse audiences.
• Ability to conduct keyword research and apply insights to content creation.
• Organized, detail-oriented and proactive mindset, with a continuous desire to learn and grow.
• Ability to work collaboratively in a team with a focus on achieving shared goals.
• Familiarity with digital marketing tools such as Google Analytics, SEMrush, and Search Console is a plus.

Core Competencies

Demonstrates expertise in content creation and optimization, with a strong focus on SEO best practices and performance analysis. Capable of developing engaging content strategies that resonate with target audiences and drive measurable results.