SEO Analyst (Mid-level)

Jobtailor; Porto Alegre; Presencial; BRL 60 000 - 120 000; Tempo integral

Resumo da oferta

Jobtailor in Porto Alegre is seeking an experienced SEO professional to lead organic search growth across projects, with a strong emphasis on technical SEO and strategic planning. You will coordinate with Content, Reputation and Experience teams to deliver measurable results.

Responsibilities include audits, keyword research, ranking monitoring, and GA4/Adobe Analytics analyses. You will apply GEO and generative engine optimization concepts, and support ASO when relevant, communicating results

Qualificações

• Bachelor’s degree in journalism, advertising/publicity, public relations, business administration or related fields.

Responsabilidades

• Develop and execute SEO strategies focused on organic search performance growth.
• Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams.
• Conduct quantitative and qualitative analyses of metrics using analytics tools (Google Analytics and Adobe Analytics) and SEO tools (Google Search Console, Ahrefs, SEMrush).
• Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities.
• Manage keyword research and ongoing ranking monitoring.
• Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.).
• Support and develop ASO strategies when applicable.
• Build reports and present results, analyses and strategic materials to clients.
• Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture.
• Share knowledge and expand the team’s repository of references.

Conhecimentos

SEO

Autonomy

Technical SEO

GEO strategies

ASO

GA4

Adobe Analytics

Presentations

Languages

Formação académica

Bachelor’s degree (Journalism, Advertising/Publicity, Public Relations, Business Administration or related)

Ferramentas

Google Analytics

Adobe Analytics

Google Search Console

SEMrush

Ahrefs

Microsoft Excel

Google Sheets

Descrição da oferta de emprego

Responsibilities

• Develop and execute SEO strategies focused on organic search performance growth.
• Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams.
• Conduct quantitative and qualitative analyses of metrics and results using analytics tools (Google Analytics and Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush).
• Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities.
• Manage keyword research and ongoing ranking monitoring.
• Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.).
• Support and develop ASO (App Store Optimization) strategies when applicable.
• Build reports and present results, analyses and strategic materials to clients.
• Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture.
• Share knowledge and expand the team’s repository of references.

Requirements

• Bachelor’s degree in Journalism, Advertising/Publicity, Public Relations, Business Administration or related fields.
• Proven experience in SEO, with autonomy in managing projects.
• Strong command of On-page and Off-page factors.
• 360° approach, with emphasis on Technical SEO and strategy.
• Applied understanding of GEO and the impact of generative engines on search behavior (Gemini, ChatGPT, AI Overviews, etc.).
• Knowledge of best practices for using AI in SEO.
• Knowledge of ASO (App Store Optimization) strategies.
• Analytics tools: GA4 and Adobe Analytics.
• SEO tools: Google Search Console, SEMrush and Ahrefs.
• Solid experience creating presentations and spreadsheets (Microsoft Office or Google Workspace).
• English and Portuguese required; Spanish is a plus.
• Knowledge of agile methodologies is a plus.