Content Strategy and Production

Jobtailor; Rio de Janeiro; Presencial; BRL 66 960 - 100 440; Tempo integral

Resumo da oferta

Jobtailor is seeking a Content Marketing professional to develop and execute content strategies across website, social media, newsletters, and corporate materials.

You will produce multiplatform content, craft SEO-optimized web copy, and manage paid traffic using Meta Ads and Google Analytics, with tools like MailChimp or HubSpot as needed.

Qualificações

• Excellent written communication and SEO-optimized content for websites.
• Experience producing multiplatform content for social media, websites, newsletters, and presentations.
• Experience managing social channels and analyzing platform data.
• Familiarity with automation and email marketing tools.

Responsabilidades

• Content Strategy and Planning: develop and implement content strategies aligned with objectives for digital channels.
• Content Production: create multiplatform content including copywriting for social media, website, newsletters, and presentations.
• Audiovisual Coverage and Graphic Production: capture/edit photos and videos; produce basic graphic assets using Canva/Adobe.
• Digital Management and Monitoring: plan and manage paid traffic; monitor performance with analytics and drive improvements.

Conhecimentos

Content strategy

Content production

SEO writing

Social media management

Digital marketing analytics

Ferramentas

Canva

Adobe Creative Suite

MailChimp

HubSpot

Descrição da oferta de emprego

Responsibilities

• Content Strategy and Planning: develop and implement content strategies aligned with institutional objectives and market trends for digital channels (website, Instagram, LinkedIn, blog, and email marketing).
• Content Production: research and create multiplatform content, including copywriting for social media (organic posts and ads), website, newsletters, corporate presentations, and printed institutional materials.
• Audiovisual Coverage and Graphic Production: capture and edit photos and videos for social media; produce basic graphic assets and layout variations (using tools such as Canva, Adobe, or similar).
• Digital Management and Monitoring: plan and manage paid traffic (boosting organic posts and running ads on digital channels); monitor the performance of posts and ads through analytical reports of metrics and implement data-driven improvements.

Requirements

• Excellent written communication and ability to write SEO-optimized content for websites.
• Production of digital graphic assets and basic graphic design knowledge.
• Proven experience managing social channels, analyzing platform data, and handling paid traffic (Meta Ads, Google Analytics).
• Proficiency in automation and email marketing tools (e.g., MailChimp, HubSpot, GetResponse).
• Basic skills in quick video editing (e.g., CapCut) and familiarity with productivity/AI tools.