Communications and Marketing Analyst

Jobtailor; Porto Alegre; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor in Brazil seeks a Marketing Campaigns Manager to plan, develop, execute, and monitor institutional, commercial, and promotional campaigns in line with Sicredi brand guidelines.

The role includes adapting campaigns for online and offline channels, monitoring media investments, and preparing executive presentations based on data and results.

A Bachelor’s degree in Marketing or related field is required, with strong communication, analytical, CRM, and project-management skills.

Qualificações

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Public Relations, or related field.
• Knowledge of corporate communications and digital marketing.
• Excellent written and verbal communication skills.
• Strong organizational skills, proactivity, and ability to manage multiple demands.
• Experience planning and monitoring results-driven campaigns.
• Analytical ability to interpret marketing and performance indicators.
• Knowledge of CRM, marketing automation, and/or relationship journey management.

Responsabilidades

• Plan, develop, execute, and monitor marketing campaigns aligned with strategies and brand guidelines.
• Prepare briefs, participate in tactical campaign planning, and monitor execution for quality and deadlines.
• Adapt campaigns and content for online and offline channels including POS, digital, DOOH, and direct marketing.
• Monitor media investments and manage sponsored campaigns, media outlets, and digital/traditional media.
• Develop communications and marketing materials aligned with visual identity and brand guidelines.
• Collaborate with agencies, suppliers, media, production companies, and partners on contracts and KPIs.
• Support events and relationship-building initiatives, such as meetings and trade shows.
• Prepare management reports and executive presentations with data-driven improvement recommendations.

Conhecimentos

Campaign Planning

Digital Marketing

Communication Skills

Analytical Ability

CRM Knowledge

Interpersonal Skills

Planning Skills

Proactivity

Teamwork

Creativity

Member Experience Focus

Business Acumen

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Design Tools

Video Editing Tools

Marketing Automation

CRM Systems

Descrição da oferta de emprego

• Plan, develop, execute, and monitor institutional, commercial, and promotional marketing campaigns, ensuring alignment with the cooperative’s strategies, business objectives, and Sicredi brand guidelines.
• Prepare briefs, participate in tactical campaign planning, and monitor execution, ensuring quality, alignment with brand positioning, deadline compliance, and achievement of expected results.
• Adapt campaigns and produce content for multiple communication channels, including online and offline media, points of sale (POS), digital channels, out-of-home media, direct marketing, and owned channels.
• Monitor and evaluate media investments, managing sponsored campaigns, media outlets, digital media, and traditional media.
• Develop communications and marketing materials aligned with the visual identity, institutional positioning, and Sicredi’s communication guidelines.
• Work in partnership with advertising agencies, suppliers, media outlets, production companies, and partners, monitoring contracts, deliverables, timelines, investments, and performance indicators.
• Support the organization, communication, and promotion of institutional events, general meetings, conventions, grand openings, trade shows, and relationship-building initiatives.
• Prepare management reports, executive presentations, and improvement recommendations based on data and results.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Public Relations, or a related field.
• Knowledge of corporate communications and digital marketing.
• Excellent written and verbal communication skills.
• Strong organizational skills, proactivity, and the ability to manage multiple demands.
• Knowledge of design and video editing tools.
• Experience planning and monitoring results-driven campaigns.
• Analytical ability to interpret marketing and commercial performance indicators.
• Knowledge of CRM, marketing automation, and/or relationship journey management.
• Strong communication and interpersonal skills.
• Planning and organizational skills.
• Proactivity and a strong sense of ownership.
• Results-oriented mindset.
• Teamwork and collaboration.
• Business acumen.
• Creativity and innovation.
• Focus on member experience.

Core Competencies

Demonstrates expertise in planning, executing, and monitoring marketing campaigns across various channels while ensuring alignment with brand guidelines and business objectives. Proficient in analyzing performance indicators and developing strategic communications that enhance member experience.

Highest-signal resume keywords

• Campaign Planning
• Digital Marketing
• Communication Skills
• Analytical Ability
• CRM Knowledge

ATS Optimization Keywords

Hard Skills

• Marketing Campaign Development
• Content Production
• Media Monitoring
• Results-Driven Campaign Management
• Performance Indicator Analysis

Soft Skills

• Organizational Skills
• Proactivity
• Teamwork
• Creativity
• Interpersonal Skills

Industry Keywords

• Corporate Communications
• Promotional Marketing
• Member Experience
• Brand Positioning
• Event Promotion

Tools & Technologies

• Design Tools
• Video Editing Tools
• Marketing Automation
• CRM Systems