Communication and Marketing Analyst

Jobtailor; Porto Alegre; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor in Porto Alegre seeks a results-driven marketing professional to plan, execute, and monitor campaigns across multiple channels, ensuring alignment with the Sicredi brand and business goals.

You will prepare briefs, manage tactical planning, monitor performance, and adapt content for online and offline channels, including POS and events. Strong communication, CRM, and analytics skills are essential for success.

Qualificações

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Public Relations, or a related field.
• Knowledge of corporate communications and digital marketing.
• Excellent written and verbal communication skills.
• Strong organizational and proactive mindset, with the ability to manage multiple demands.
• Knowledge of design and video-editing tools.
• Experience planning and monitoring results-oriented campaigns.
• Analytical skills to interpret marketing and commercial performance indicators.
• Knowledge of CRM, marketing automation, and/or relationship journey management.
• Strong communication and interpersonal skills.
• Planning and organizational skills.
• Proactivity and ownership mindset.
• Results orientation.
• Teamwork and collaboration.
• Business acumen.
• Creativity and innovation.
• Focus on the member experience.

Responsabilidades

• Plan, develop, execute, and monitor institutional, commercial, and promotional marketing campaigns, ensuring alignment with the cooperative’s strategies, business objectives, and Sicredi brand guidelines.
• Prepare briefs, participate in the tactical planning of campaigns, and monitor execution, ensuring quality, alignment with brand positioning, adherence to deadlines, and achievement of expected results.
• Adapt campaigns and produce content for multiple communication channels, including online media, offline media, POS, digital channels, out-of-home media, direct marketing, and owned channels.
• Monitor and evaluate media investments, managing sponsored campaigns, media outlets, digital media, and traditional media.
• Develop communication and marketing materials aligned with Sicredi’s visual identity, institutional positioning, and communication guidelines.
• Work in partnership with advertising agencies, suppliers, media outlets, production companies, and partners, monitoring contracts, deliverables, schedules, investments, and performance indicators.
• Support the organization, communication, and promotion of institutional events, general meetings, conventions, openings, trade shows, and relationship-building initiatives.
• Prepare management reports, executive presentations, and improvement recommendations based on data and results.

Conhecimentos

Campaign planning

Digital marketing

Analytical skills

Communication skills

CRM knowledge

Content production

Organizational skills

Proactive mindset

Teamwork

Creativity

Formação académica

Bachelor's degree in Marketing/Communications/Advertising/Journalism/Public Relations

Ferramentas

Design Tools

Video Editing Tools

Marketing Automation

CRM Systems

Descrição da oferta de emprego

• Plan, develop, execute, and monitor institutional, commercial, and promotional marketing campaigns, ensuring alignment with the cooperative’s strategies, business objectives, and Sicredi brand guidelines.
• Prepare briefs, participate in the tactical planning of campaigns, and monitor execution, ensuring quality, alignment with brand positioning, adherence to deadlines, and achievement of expected results.
• Adapt campaigns and produce content for multiple communication channels, including online media, offline media, points of sale (POS), digital channels, out-of-home media, direct marketing, and owned channels.
• Monitor and evaluate media investments, managing sponsored campaigns, media outlets, digital media, and traditional media.
• Develop communication and marketing materials aligned with Sicredi’s visual identity, institutional positioning, and communication guidelines.
• Work in partnership with advertising agencies, suppliers, media outlets, production companies, and partners, monitoring contracts, deliverables, schedules, investments, and performance indicators.
• Support the organization, communication, and promotion of institutional events, general meetings, conventions, openings, trade shows, and relationship-building initiatives.
• Prepare management reports, executive presentations, and improvement recommendations based on data and results.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Public Relations, or a related field.
• Knowledge of corporate communications and digital marketing.
• Excellent written and verbal communication skills.
• Strong organizational and proactive mindset, with the ability to manage multiple demands.
• Knowledge of design and video-editing tools.
• Experience planning and monitoring results-oriented campaigns.
• Analytical skills to interpret marketing and commercial performance indicators.
• Knowledge of CRM, marketing automation, and/or relationship journey management.
• Strong communication and interpersonal skills.
• Planning and organizational skills.
• Proactivity and ownership mindset.
• Results orientation.
• Teamwork and collaboration.
• Business acumen.
• Creativity and innovation.
• Focus on the member experience.

Core Competencies

Demonstrates expertise in planning, executing, and monitoring marketing campaigns across various channels while ensuring alignment with brand guidelines and business objectives. Proficient in analyzing performance indicators and developing communication materials that enhance member experience.

Highest-signal resume keywords

• Campaign Planning
• Digital Marketing
• Analytical Skills
• Communication Skills
• CRM Knowledge

Hard Skills

• Marketing Campaign Development
• Content Production
• Media Monitoring
• Results-Oriented Campaign Management
• Performance Indicator Analysis

Soft Skills

• Organizational Skills
• Proactive Mindset
• Teamwork
• Creativity
• Interpersonal Skills

Industry Keywords

• Corporate Communications
• Promotional Marketing
• Member Experience
• Brand Positioning
• Event Promotion

Tools & Technologies

• Design Tools
• Video-Editing Tools
• Marketing Automation
• CRM Systems