Commercial Marketing Senior Manager

DiDi Chuxing; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A DiDi Chuxing busca um Gerente Sênior de Marketing de Restaurantes para liderar iniciativas de aquisição e engajamento com parcerias no 99Food. O papel é crucial para o crescimento da oferta e fortalecimento da marca, exigindo 10 anos de experiência em marketing e trade. Buscamos alguém com pensamento estratégico, habilidades de liderança e sólida compreensão do mercado local, capaz de trabalhar em um ambiente dinâmico e colaborativo.

Qualificações

• Experiência de 10+ anos em B2B, marketplaces ou marketing de trade.
• Capacidade de liderar equipes multifuncionais.
• Compreensão profunda das dinâmicas de comércio local.

Responsabilidades

• Liderar a estratégia de marketing para sign-ups e engajamento contínuo dos parceiros.
• Gerenciar campanhas de aquisição e iniciativas de lealdade.
• Supervisionar o design de campanhas e materiais de ativação.

Conhecimentos

Liderança

Planejamento estratégico

Comunicação

Descrição da oferta de emprego

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

At 99Food, the Restaurant Marketing Senior Manager will lead the strategy and execution of initiatives that drive restaurant acquisition, platform readiness, and promotional engagement at scale. Sitting at the intersection of marketing and commercial operations, this role is pivotal in enabling supply growth while reinforcing brand equity through trade activation and restaurant experience.

In this role, you'll be...

Leading the restaurant marketing strategy to drive sign-ups, onboarding, and ongoing engagement of partners across the platform.

Owning initiatives that directly contribute to city operation and revenue goals through local restaurant and consumer engagement strategies.

Overseeing the design and execution of acquisition campaigns, feature education (B-side), trade loyalty initiatives, and in-app promo engagement mechanics.

Partnering with Growth, Brand, and Commercial teams to ensure restaurant marketing is aligned with platform goals, city priorities, and brand narratives.

Developing trade marketing playbooks and scalable activation toolkits, including in-store visibility (POS materials, trade dress) and brand compliance strategies.

Driving development and deployment of restaurant-facing communications, including training platforms, benefit programs, and engagement content.

Managing agency and vendor relationships for creative, production, and trade deployment needs.

We're eager to be in touch because you have...

10+ years of experience in B2B, Marketplaces or trade marketing, ideally in tech, retail, or F&B.

Experience leading cross-functional teams and orchestrating large-scale partner campaigns.

Deep understanding of local trade dynamics and the levers that move small and medium businesses.

Strong planning, communication, and leadership skills with a track record of executional excellence.

Strategic thinking paired with hands-on attitude in fast-paced environments.

Fluency in Portuguese and English.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).