Channel Marketing Manager

Kaspersky; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Channel Marketing Manager to enhance their partner ecosystem. This role involves developing and executing strategic marketing initiatives to engage channel partners effectively. The ideal candidate will have extensive experience in B2B marketing and a strong grasp of partner enablement and demand generation strategies. Join a team of top-level experts dedicated to protecting the world from cyber threats while utilizing your skills to drive impactful marketing campaigns. This is an exciting opportunity to make a significant contribution in a dynamic and innovative environment.

Qualificações

• 8+ years in channel marketing, preferably in IT or cybersecurity.
• Proven track record of successful channel marketing programs.

Responsabilidades

• Develop and execute channel marketing programs to drive partner engagement.
• Collaborate with sales and product marketing to create compelling materials.

Conhecimentos

B2B Marketing

Partner Enablement

Demand Generation

Go-to-Market Strategies

Digital Marketing

Communication Skills

Presentation Skills

Formação académica

Bachelor's Degree in Marketing

Master's Degree (optional)

Ferramentas

Marketing Automation Tools

CRM Platforms

Analytics Tools

Descrição da oferta de emprego

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Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 27 years.

We have 400 million unique users, 270 000 corporate clients, 517 products, 1100 technological patents and 34 offices around the world.

Today our team has more than 5 000 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving!

We are seeking an experienced Channel Marketing Manager to drive and execute marketing strategies that enhance our channel partner ecosystem. The ideal candidate will have a strong background in B2B marketing, along with a deep understanding of partner enablement, demand generation, and go-to-market strategies.

Key Responsibilities:

• Develop and execute channel marketing programs that align with our business goals and drive partner engagement.
• Design and implement co-marketing campaigns with channel partners to generate demand and increase brand awareness.
• Collaborate closely with sales, product marketing, and partner teams to create compelling marketing materials, sales tools, and training content.
• Manage and optimize partner marketing budgets, ensuring maximum ROI.
• Develop and track KPIs to measure the success of marketing initiatives and continuously improve performance.
• Stay updated on cybersecurity market trends and competitor activities to refine channel strategies.
• Support the execution of channel events, webinars, and other partner-focused initiatives.
• Leverage digital marketing strategies, including email marketing, social media, and content marketing, to enhance partner engagement.

Qualifications & Requirements:

• 8+ years of experience in channel marketing, preferably within the IT or cybersecurity industry.
• Proven track record of executing successful channel marketing programs.
• Strong understanding of partner ecosystems and B2B marketing strategies.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Excellent communication and presentation skills in English.
• Ability to work collaboratively with cross-functional teams.
• Hands-on experience with marketing automation tools, CRM platforms, and analytics tools.
• Experience working with international companies.
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer and Network Security

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