Gerente Marketing & Soluções Saúde III - Vacinas / CBM Vaccines (Sede: São Paulo/SP)

Pfizer; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

An established industry player seeks a dynamic marketing professional to drive brand initiatives in the pharmaceutical sector. This role involves strategic planning, tactical execution, and collaboration with global teams to tailor brand strategies to local market needs. The ideal candidate will have extensive experience in the pharmaceutical industry, a strong customer focus, and the ability to leverage data for informed decision-making. Join a forward-thinking company that values innovation and collaboration, and make a significant impact on patient outcomes while fostering a culture of excellence.

Qualificações

• 5 to 10 years of experience in the Pharmaceutical Industry or Health Market.
• Strong personal integrity and customer focus with data-driven decision-making.

Responsabilidades

• Strategic planning and execution for brand/portfolio with ongoing evaluation.
• Develop and implement marketing initiatives using an omnichannel approach.

Conhecimentos

Marketing 4.0

Digital Initiatives

Project Management

Interpersonal Skills

Negotiation Skills

Data Interpretation

Formação académica

University Degree (Business Administration, Marketing, or Scientific)

MBA in Marketing/Business

Ferramentas

IT Tools

Descrição da oferta de emprego

MAIN RESPONSIBILITIES:

1. Strategic planning and tactical execution for brand/portfolio
2. Tactical plan development, implementation of marketing initiatives (omnichannel approach for different targets such as HCPs, nurses, and lay public) and programs, with ongoing evaluation of brand initiatives
3. Provide country input into overall Global Initiatives (GLOCAL) and collaborate cross-functionally with local, regional, and global colleagues
4. Tailor regional/global brand strategies to local market needs and define local priorities for business
5. Define tactical implementation plan to prepare for execution and tailor as appropriate for different market segments, leveraging best practices
6. Maximize impact of marketing activities through optimal channel mix (digital and offline channels)
7. Drive innovation in a highly dynamic and competitive market
8. Identify new go-to-market models to improve quick-win opportunities for growth
9. Develop and implement solutions focused on simplifying the patient journey and improving patient outcomes, with positive impact and ROI
10. Utilize data to inform decisions, drive business, and identify growth opportunities
11. Maintain tracking of Key Performance Indicators related to the Brand
12. Foster relationships with key influencers, opinion leaders, and target customer groups
13. Build and maintain relationships with external stakeholders such as KOLs, medical societies, and policymakers
14. Responsible for planning and managing budgets (revenue/DME)
15. Oversee country sales and forecasting, including performance monitoring vs KPIs
16. Support customer-facing teams with training, monthly field guidance, KPI monitoring, and insights
17. Create and maintain a team culture that challenges the status quo, values collaboration, and supports innovation
18. Live Pfizer values

REQUIREMENTS:

1. Education: University degree required (business administration, marketing, or scientific degree preferred); MBA in marketing/business or related area preferred
2. Languages: Ability to communicate in Portuguese and English (Advanced/Fluent)
3. Experience: 5 to 10 years in the Pharmaceutical Industry or Health Market; strong personal integrity and customer focus; data-driven; experience with Digital Initiatives and team leadership; process and project management skills; ability to lead in agile, fast-paced environments; excellent interpersonal, negotiation, and presentation skills; adaptable and organized; deep knowledge of Marketing 4.0 and digital skills; proficiency with IT tools and data interpretation

Last date to apply for the job: May 22nd

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in employment for all employees and applicants regardless of race, color, religion, sex, sexual orientation, age, gender identity or expression, national origin, or disability.