Campus Strategy Engagement Lead LAC, Amazon University Talent Attraction

Amazon Inc.; São Paulo; Hybrid; BRL 260,000 - 360,000; Full time

Job summary

Amazon University Talent Attraction in LATAM seeks a Campus Strategy Engagement Lead for the LAC region to drive university engagement and recruitment marketing across Latin America and the Caribbean.

You will lead campaigns, tailor regional messaging in Portuguese, Spanish, and English, and build analytics to measure ROI while partnering with local universities and cross-functional teams to attract early career talent.

Qualifications

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Speak, write, and read fluently in Spanish
• Speak, write, and read fluently in Portuguese
• Speak, write, and read fluently in English
• Experience in professional non-internship marketing
• Experience in developing and managing acquisition marketing or channel programs

Responsibilities

• Lead comprehensive recruitment marketing strategy for the LAC region that drives inquiry generation, application quality, and hiring outcomes.
• Develop and execute targeted campaigns that resonate with student segments across universities throughout Latin America and the Caribbean.
• Position Amazon as employer of choice in emerging fields like Generative AI and Robotics through compelling storytelling and channel optimization.
• Build metrics and analytics frameworks measuring campaign effectiveness and ROI.
• Adapt global and regional messaging for diverse LAC markets, ensuring cultural and linguistic relevance in Portuguese, Spanish, and English.
• Dive deep into school relationships across LAC, developing customized strategies aligned with each university's culture and student demographics.
• Collaborate with team members on school engagement programming, events, and advertising to amplify university partnerships.
• Partner with University Relations Leads (URLs) to create targeted initiatives that strengthen key relationships and drive deeper engagement.
• Support strategic programs like Campus Brand Ambassador and Executive School Captain to amplify student and faculty influence.
• Translate Amazon's global Student Brand Promise into compelling regional narratives.
• Design innovative experiences and activations that position Amazon as a place where students build products people actually use.
• Ensure brand consistency across all LAC campus engagement channels.

Skills

Experience using data and metrics to驱动

Experience building, executing and 18?

Experience developing and executing 6?

Spanish fluent

Portuguese fluent

English fluent

Tools

Excel

Tableau

Job description

Campus Strategy Engagement Lead LAC, Amazon University Talent Attraction

The Campus Engagement Lead LAC will lead Latin American based university campus engagement and marketing strategy for early career talent, establishing dedicated marketing leadership to maximize school penetration across the Latin America & Caribbean region.

Key job responsibilities

• Lead comprehensive recruitment marketing strategy for the LAC region that drives inquiry generation, application quality, and hiring outcomes.
• Develop and execute targeted campaigns that resonate with student segments across universities throughout Latin America and the Caribbean.
• Position Amazon as employer of choice in emerging fields like Generative AI and Robotics through compelling storytelling and channel optimization.
• Build metrics and analytics frameworks measuring campaign effectiveness and ROI.
• Adapt global and regional messaging for diverse LAC markets, ensuring cultural and linguistic relevance in Portuguese, Spanish, and English.

LAC School Engagement & Partnership Activation

• Dive deep into school relationships across LAC, developing customized strategies aligned with each university's culture and student demographics.
• Collaborate with team members on school engagement programming, events, and advertising to amplify university partnerships.
• Partner with University Relations Leads (URLs) to create targeted initiatives that strengthen key relationships and drive deeper engagement.
• Support strategic programs like Campus Brand Ambassador and Executive School Captain to amplify student and faculty influence.

Brand Excellence

• Translate Amazon's global Student Brand Promise into compelling regional narratives.
• Design innovative experiences and activations that position Amazon as a place where students build products people actually use.
• Ensure brand consistency across all LAC campus engagement channels.

A day in the life

This role requires ability to work across multiple time zones, including AMER, EMEA, APJC which may result in starting your day earlier or ending your working day later on a regular occurrence to partner with the global team.

About the team

At Amazon University Talent Acquisition (AUTA), we're revolutionizing how the world's most innovative company attracts and develops its next generation of leaders. As Amazon's early career pipeline, we manage global university recruiting across internships, full-time roles, and apprenticeships through AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining focus on finding the best talent, driving innovation in candidate experience, and identifying emerging talent in fields like Generative AI and Robotics that will shape the world's future.

Basic Qualifications

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Speak, write, and read fluently in Spanish
• Speak, write, and read fluently in Portuguese
• Speak, write, and read fluently in English
• Experience in professional non-internship marketing
• Experience in developing and managing acquisition marketing or channel programs

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.