Campaign Analyst

Tractian; São Paulo; Presencial; BRL 89 280 - 133 920; Tempo integral

Resumo da oferta

Tractian is looking for a Campaign Specialist to drive integrated marketing campaigns across Brazil. You will translate global strategy into localized tactics, ensuring campaigns are timely and effective.

This role requires 2-3 years of B2B marketing experience, a Bachelor’s degree, and fluency in English. Join a fast-paced environment where you'll collaborate with cross-functional teams to enhance campaign performance and outcomes.

Qualificações

• 2–3 years of experience in B2B marketing, demand generation, or campaign execution.
• Fluent in English and hands-on experience executing multi-channel campaigns.
• Strong organizational skills and ability to work cross-functionally.

Responsabilidades

• Execute multi-channel campaigns, including email, social media, webinars, and ABM programs.
• Localize global campaigns for Brazil and manage timeline delivery.
• Track and report on campaign performance, identifying optimization opportunities.

Conhecimentos

B2B marketing

Demand generation

Campaign execution

Project management

Fluent in English

Formação académica

Bachelor’s degree in Marketing, Business, Communications, or related field

Ferramentas

HubSpot

Email marketing automation tools

Descrição da oferta de emprego

Integrated Campaigns at Tractian

Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.

What you’ll do

As a Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.

Responsabilities

• Execute multi-channel campaigns, including email, social, webinars, and ABM programs
• Build and launch email campaigns using HubSpot
• Support campaign messaging, ad copy, and content execution
• Localize global campaigns for Brazil
• Collaborate with Field, Growth, Product Marketing, and RevOps teams
• Track and report on campaign performance, identifying optimization opportunities
• Manage timelines and ensure timely campaign delivery

Requirements

• 2–3 years of experience in B2B marketing, demand generation, or campaign execution
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Fluent in English
• Hands‑on experience executing multi‑channel campaigns
• Experience with email marketing automation and CRMs (Hubspot or similar)
• Strong organizational and project management skills
• Ability to work cross‑functionally in a fast‑paced environment
• Comfortable analyzing campaign performance and metrics

Bonus Points

• B2B SaaS, industrial tech, or enterprise technology background.
• CMP Certification.
• Experience building event programs from the ground up in a scaling company.
• Familiarity with revenue attribution and pipeline influence models.