B2C Segment Leader

ESET Brasil; São Paulo; Hybrid; BRL 250,000 - 400,000; Full time

Benefits offered by this job

Flex Fridays

Connectivity Allowance

Private Health Insurance

Gym Discounts

Birthday Day Off

Job summary

ESET Brasil is seeking a Senior Channel Partnership Lead to drive the deployment of channel initiatives in the B2C cybersecurity space. You will coordinate with Channel and Segment teams, partners, and offices to ensure program goals are met and revenue growth across markets.

You will develop plans, monitor KPIs, and gather market feedback to refine initiatives and support global partner program development. This hybrid role emphasizes senior stakeholder management and strong communication.

Qualifications

• 10 years of high touch sales in IT software with cybersecurity industry experience.
• Strong understanding of B2C cybersecurity and channel development.
• Experience recruiting, developing and managing reseller partnerships globally.

Responsibilities

• Work independently on deployment of complex initiatives as sales programs, campaigns etc. to the markets. Specially in B2C segment.
• Develop and implement comprehensive plans to ensure the successful execution of assigned global initiatives and fulfillment of program goals.
• Ensure the progress of assigned initiatives and remove obstacles to their success.
• Keep updated records, track initiative KPIs and monitor status.
• Roll out (lead preparation of project plan, business fit to the local conditions and business case) of Global Partner Program template to the markets.
• Educate colleagues, partners and offices about assigned programs and gather buy-in for implementation.
• Gain market understanding and feedback on initiatives and enablement materials from exclusive partners, local offices, channel partners and customers.
• Gather market intelligence for global channel team.
• Recruit, develop, and manage reseller partnerships that result in revenue growth.

Skills

Channel development

Sales enablement

B2C cybersecurity

Reseller relationships

Market analysis

Stakeholder communication

Education

Master's in Business/Marketing

Job description

This person will be in charge of implementing Channel Partnership change initiatives (sales programs, campaigns, and activities) defined by the Channel and Segment teams to improve channel performance and drive revenue growth.

Participate on creation of new initiatives, deployment and monitor fullfilment of the initiative goals. They as well collect feedback from market and contributes to the further initiatives & Global Partner Program development.

Job Description

FUNCTIONAL RESPONSIBILITIES AND DUTIES

• Work independently on deployment of complex initiatives as sales programs, campaigns etc. to the markets. Specially in B2C segment.
• Develop and implement comprehensive plans to ensure the successful execution of assigned global initiatives and fulfillment of program goals.
• Ensure the progress of assigned initiatives and remove obstacles to their success.
• Keep updated records, track initiative KPIs and monitor status.
• Roll out (lead preparation of project plan, business fit to the local conditions and business case and introduction by the local team in the markets) of Global Partner Program template to the markets.
• Educate colleagues, partners and offices about assigned programs it’s goals and get buy in for implementation.
• Gain market understanding and feedback on initiatives and enablement materials from exclusive partners, local offices, channel partners and customers.
• Gather market intelligence for global channel team.
• Perform conceptual, systemic, creative and methodical activities.
• Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

Requirements

Education:

• Master's degree in business, marketing, or a related field.

Experience:

• 10 years of experience in high touch sales or a similar role within the IT software industry. and 3 years of experience in cybersecurity industry.

Knowledge:

• Strong understanding of B2C Cybersecurity segment and channel development such as Retail, Etail, OEM and others consumer reseller channel dynamics.
• Understanding of the reseller channel dynamics and experience working with resellers on a global scale.
• Ability to analyze market trends and develop effective sales enablement materials/arguments.
• Exceptional communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
• Strong understanding of the reseller channel dynamics and experience working with resellers on a global scale.
• Demonstrated track record of successfully recruiting, developing, and managing reseller partnerships that resulted in revenue growth.

Language:

Work Model: Hybrid (2x3) – Two days per week in the office.

What do we offer?

Flex Fridays – Finish your workday earlier and kick off your weekend with more time for yourself.

Connectivity Allowance – A monthly allowance to help cover internet and utility expenses.

Private Health Insurance – We care about your well-being by providing comprehensive private medical coverage.

Gym Discounts – Enjoy preferential rates to stay active and maintain a healthy lifestyle.

Birthday Day Off – Take the day to celebrate however you like.

And many more benefits!

At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation.