Audiences, CRM & Data Specialist

Colgate-Palmolive; São Paulo; Hybrid; BRL 120,000 - 160,000; Full time

Job summary

Colgate-Palmolive in Sao Paulo, Brazil, is seeking a Digital Marketing Specialist focused on Audiences, CRM and Measurement to join a curious, energetic marketing team driving the company’s digital transformation. You will develop CCX/CRM strategies, connect acquisition and enrichment goals with brand plans, and maximize the CDP for segmentation and audience activation.

The role requires collaboration with global and regional teams, proficiency in English, and a hands-on approach to testing new

Qualifications

• Solid knowledge and proven experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM.
• Leadership experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams
• Fluent English.

Responsibilities

• Develop and keep a CCX/CRM strategy updated as this discipline evolves.
• Ensure to reach and surpass 1PD acquisition and enrichment goals.
• Generate 1PD audiences for media activation and look-alike campaigns.
• Provide insights and recommendations from data gathered through 1P database and combine with 2P & 3P data.
• Build a community of brand advocates with ongoing engagement.
• Monitor and report results to stakeholders using defined success metrics.
• Train the marketing team to be CCX/CRM savvy and support local initiatives.
• Support eCommerce efforts with digital media expertise and content development.

Skills

Digital Marketing

CCX/CRM

1PD acquisition

Leadership

Fluent English

Education

Bachelor’s Degree

Continuous training

Tools

Snowflake

Salesforce

Job description

No Relocation Assistance Offered

Job Number #176973 - Sao Paulo, Sao Paulo, Brazil

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

We are hiring! We are strengthening our Media team in Brazil and we are looking for new talents. We have a position for a Digital Marketing Specialist focused on Audiences,CRM and Measurement that will be part of a curious, energetic and awesome Marketing team that is leading the Digital Transformation in the company. This is an exciting journey where we will focus on people centricity to foster innovation, transformation and growth. We are Colgate and we are here to build a future with reasons to smile about!

Job Summary

The main objectives of the Audience, CCX/CRM and Data Measurement Specialist

• Develop CP Brazil´s CCX/CRM strategy, having clear 1PD acquisition & Enrichment strategy as well as performance journeys to connect with our audiences

• Link CCX/CRM journeys through the ACPL and integrate CCX/CRM plans within our Brands communication plans

• Evolve our 1PD ecosystem to an advocacy platform

• Maximize the usage of our CDP for better segmentation and audience activation

• 1P, 2P, 3P Data Enablement

• Identify and test new digital capabilities

• Align with the Regional and Global teams the ways of working and priorities for the region

Principal Duties and Responsibilities

• Work with Global, regional CP & agency CCX/CRM teams, as well as external partners (Snowflake, Salesforces, Media Vendors) to:

• Develop and keep a CCX/CRM strategy updated, as this discipline evolves

• Ensure to reach & surpass our 1PD acquisition & enrichment goals according to pre-defined business & attributes priorities.

• Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.

• Provide insights, trends and recommendations from data gathered through our 1P database and combine its usage with 2P & 3P databases.

• Build a community that will be strong advocates of our Brands and have constant engagement activities with this audience.

• Monitor and report results to all relevant stakeholders, using the success metrics defined.

• Train the marketing community to be more CCX/CRM savvy and perform local initiatives.

• Support eCommerce efforts and teams with digital media expertise, basic & advanced content development, storage and maintenance, new features in the websites, aiming at increasing exposure, sales and conversion.

• Provide technical support and assessment on new technologies and tools that can help accomplish the 2030 strategic digital initiatives.

• Bring specialized knowledge within CCX/CRM in order to upskill the commercial team to face the new challenges of a data driven, people centric and agile market & organization.

Education, Experience, & Skill Requirements

Education level

• Bachelor’s Degree

• Constant training to understand the latest trends, technologies, tools and opportunities

Basic requirements include

• Solid knowledge and proven experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM

• Leadership and management experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams, outside partners and vendors

• Fluent English

Preferred qualifications include

• Knowledge and experience in all digital marketing disciplines (paid, owned and earned media, search, programmatic buying, martechs, mobile, data, social, CRM etc)

• Entrepreneurial previous experience

• Experience in ecommerce

Travel Requirements

Expected percentage of travel: 0%

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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