Audience Solutions Director

Ibope; São Paulo; Presencial; BRL 300 000 - 700 000; Tempo integral

Resumo da oferta

Ibope is seeking a senior leader to drive end-to-end transformation across processes, products, and enabling tools within Audience Operations. You will own priorities, align with business goals, and champion a data-driven panelist experience through research and behavioural insights.

You will lead cross-functional teams, transition from legacy systems to scalable platforms, and collaborate with COO, CTO, and regional leaders to balance global standards with local needs.

Qualificações

• Experience leading operational transformation across processes, systems and ways of working.
• Experience managing multidisciplinary teams across product ownership, operational design and process improvement.
• Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments.
• Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows.
• Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions.
• Strong product ownership capability, including roadmap development, prioritisation and functional decision-making.
• Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management.
• Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments.
• Understanding of AI capabilities and their practical application within operations.

Responsabilidades

• Define and deliver the transformation roadmap across processes, products and enabling tools.
• Own Audience Operations product and process priorities, aligned to business objectives.
• Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention.
• Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities.
• Partner with regional leaders to balance global standardisation with genuine local needs.
• Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders.

Conhecimentos

Product ownership

Stakeholder management

Operational design

Process improvement

User research

AI capabilities understanding

Panelist experience design

Ferramentas

CRM systems

Enterprise platforms

Workflow tools

Integrations

Mobile applications

Descrição da oferta de emprego

Reports To: Senior Director, Audience Operations

Department: Operations

Languages: English fluent, Portuguese and / or Spanish desirable

Key Responsibilities

• Define and deliver the transformation roadmap across processes, products and enabling tools
• Own Audience Operations product and process priorities, aligned to business objectives
• Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
• Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
• Partner with regional leaders to balance global standardisation with genuine local needs
• Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders

Experience & Leadership

• Experience leading operational transformation across processes, systems and ways of working
• Experience managing multidisciplinary teams across product ownership, operational design and process improvement
• Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments

Product, Process, Technology & User Experience

• Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows
• Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
• Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
• Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
• Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
• Understanding of AI capabilities and their practical application within operations

Operating Style & Mindset

• Proactive, resilient and comfortable operating in fast-moving environments
• Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT

Stakeholder Management & Communication

• Excellent communicator, able to engage technical, non-technical and senior audiences
• Ability to communicate priorities, trade-offs and decisions with clarity
• Strong stakeholder management across operations, product, technology and commercial teams

Nice to Have

• Experience working with third-party systems integrators

Why Join Us

• Play a central role in transforming the largest area of our global business
• Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
• Partner with senior leadership across product, technology and operations