Audience - Director, Solutions

BRA - KANTAR IBOPE Pesquisa de Mídia Ltda; São Paulo; Híbrido; BRL 624 000 - 936 000; Tempo integral

Resumo da oferta

Fifty5Blue is seeking a Vice President of Operations Transformation to lead large-scale changes across processes, products and enabling tools. The role focuses on owning Audience Operations priorities, aligning with business goals, and improving panelist journeys from recruitment to retention.

You will work with COO, CTO and senior leaders to transition to scalable enterprise platforms, CRM-driven workflows, and AI-enabled capabilities, while balancing global standards with local needs in a

Qualificações

• Experience leading operational transformation across processes, systems and ways of working.
• Experience managing multidisciplinary teams across product ownership, operational design and process improvement.
• Proven ability to influence senior stakeholders and operate across multinational environments.

Responsabilidades

• Define and deliver the transformation roadmap across processes, products and enabling tools.
• Own Audience Operations product and process priorities aligned to business objectives.
• Champion the panelist experience, redesigning journeys to reduce friction in recruitment, onboarding, engagement and retention.
• Lead transition from legacy applications to scalable enterprise platforms and AI-enabled tools.
• Partner with regional leaders to balance global standardisation with local needs.
• Lead Product Owners and Process Excellence specialists, working with COO, CTO and senior operations leaders.

Conhecimentos

Operational transformation

Product ownership

Stakeholder management

Leadership of cross-functional teams

Process improvement

Descrição da oferta de emprego

We help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Job Details

Location: Brazil, Spain and open to EMEA

Reports To: Senior Director, Audience Operations

Department: Operations

Languages: English fluent, Portuguese and / or Spanish desirable

Key Responsibilities

• Define and deliver the transformation roadmap across processes, products and enabling tools
• Own Audience Operations product and process priorities, aligned to business objectives
• Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
• Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
• Partner with regional leaders to balance global standardisation with genuine local needs
• Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders

Experience & Leadership

• Experience leading operational transformation across processes, systems and ways of working
• Experience managing multidisciplinary teams across product ownership, operational design and process improvement
• Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments

Product, Process, Technology & User Experience

• Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows
• Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
• Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
• Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
• Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
• Understanding of AI capabilities and their practical application within operations

Operating Style & Mindset

• Proactive, resilient and comfortable operating in fast-moving environments
• Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT

Stakeholder Management & Communication

• Excellent communicator, able to engage technical, non-technical and senior audiences
• Ability to communicate priorities, trade-offs and decisions with clarity
• Strong stakeholder management across operations, product, technology and commercial teams

Nice to Have

• Experience working with third-party systems integrators

Why Join Us

• Play a central role in transforming the largest area of our global business
• Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
• Partner with senior leadership across product, technology and operations

Country

Brazil

Why join Fifty5Blue?

We pride ourselves on understanding people, and what makes us think and act the way we do. And because we know people, we like to make sure our own people are being looked after as well.

Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing.

While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together.

We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society.

Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Fifty5Blue.

Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries. We bring clarity to complexity. Our independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This gives content owners, advertisers, agencies and platforms the clarity and confidence to develop content and plan advertising decisively. With deep expertise across global media systems, we design integrated, comparable measurement frameworks that support a more consistent and accountable media market. Our specialist expertise, pioneering technology and commitment to innovation provide the ideal environment for career growth.

When you join us, you’ll gain the benefit of our global reach, advanced technical innovation and deep expertise.

We’ll support you with training and career development opportunities.

Become part of a community of passionate, dedicated professionals.