Ads Growth & Insights Data Analyst

AB InBev | Growth Group; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based bonus

Attendance bonus

Casual office and dress code

Days off

Health, dental, and life insurance

Discounts on Ambev products

School materials assurance

Language and training platforms

Job summary

BEES, a subsidiary of AB InBev, is seeking a Data Analyst for the Ads Growth & Insights team to translate campaign and platform data into actionable business insights across six markets. You will build and maintain dashboards, ensure data quality, and support country leads, sales teams, and Ad Ops to drive commercial decisions.

The role emphasizes hands-on data management, reporting, and storytelling with SQL and visualization tools.

Qualifications

• Experience in marketing or data roles with exposure to big datasets and complex KPIs.
• Strong knowledge of SQL and data visualization tools (Tableau/Looker/Power BI); basic Python or R is a plus.
• Curious and analytical profile with growing business and strategic vision.
• Prior experience with data analysis, reporting, SQL, and data wrangling in advertising, e-commerce, or digital media.

Responsibilities

• Data Management: Liaise with data teams to ensure accuracy, integrity, and accessible data for stakeholders.
• Reporting and Visualization: Develop dashboards and regular reports to track metrics like ad revenue, campaign performance, and engagement.
• Performance Analysis: Deep dive into campaign results to identify trends and optimization opportunities.
• Strategic Support: Deliver KPIs and analyses with actionable recommendations and storytelling.
• Stakeholder Collaboration: Work with local and global teams to address data needs and resolve discrepancies.

Skills

SQL

Tableau

Power BI

Looker

Python

Data storytelling

Communication

Cross-functional work

English

Tools

Tableau

Looker

Power BI

Job description

BEES, a subsidiary of AB InBev (ABI), has revolutionized the global beer route to market by creating a digital B2B marketplace application that directly connects retailers with manufacturers and distributors, simplifying processes such as ordering, scheduling deliveries, and obtaining support. Originally launched in 2019 for ABI, BEES now encompasses relationships with 1st party partners (where ABI sells and distributes) as well as 3rd party CPG companies- such as Nestle, Mondelez, L’Oréal, and Gloria- offering them a Digital Transformation service to digitize their route to market. As of 2024, BEES operates as a multicategory application in 26 countries and continues to expand, with over 3.5 million registered customers, including retailers, bars, restaurants, hotels, grocery stores, and pharmacies, managing over $40 billion in global GMV annually.

Role Overview

As a Data Analyst on the BEES Ads Growth & Insights team, you will be responsible for turning campaign and platform data into information, information into insights, and insights into commercial decisions. You will work within the Growth & Insights team, closely supporting country leads, sales teams, and Ad Ops to build and maintain reporting, dashboards, and data quality routines that keep the retail media business running across our six biggest markets. This is a hands-on role for someone who is genuinely curious about how data can move commercial results.

• Data Management: Liaise with data teams to support with accuracy, integrity, and streamlined data access for stakeholders
• Reporting and Visualization: Develop and manage dashboards and regular reports for stakeholders to track key metrics, including ad revenue, campaign performance, and customer engagement
• Performance Analysis: Conduct deep dives into campaign results to identify trends, gaps, and opportunities for optimization
• Strategic Support: Understand commercial and product challenges to deliver custom KPIs, analyses, and actionable recommendations presented through compelling storytelling
• Stakeholder Collaboration: Work with local and global teams to address data needs, resolve discrepancies, and deliver actionable insights

Qualifications:

• Experience in marketing or data roles, with exposure to big datasets and complex KPIs
• Strong knowledge of SQL and data visualization tools (e.g., Tableau, Looker, Power BI); basic knowledge of Python or R for data analysis and automation tasks is a plus
• Curious and analytical profile, with growing business and strategic vision
• Prior experience with data analysis, reporting, SQL, and data wrangling, ideally in an advertising, e-commerce, or digital media context
• Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story (data storytelling)
• Excellent communication skills and flexibility to deal with different teams and demands
• Excellent organizational skills with attention to detail and a proactive approach to problem-solving
• Interest in working in cross-functional environments, supporting multiple stakeholders and countries
• Fluency in English; Spanish is a plus

What We Offer:

• Performance based bonus*
• Attendance Bonus*
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Discounts on Ambev products*
• School materials assurance
• Language and training platforms

Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you'll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won't sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing [e-mail] if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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