Global IMC Operations Analyst

BEES; São Paulo; On-site; BRL 420,000 - 650,000; Full time

Job summary

BEES seeks a Global IMC Strategic Lead to define and scale IMC strategy across markets, aligning BEES touchpoints, Brand owners, Retail Media, and CRM initiatives. The role focuses on governance, frameworks, and best practices to drive consistent, scalable impact.

The successful candidate will work with Product, Data, Ad Ops, and local markets to optimize value propositions, improve campaign efficiency, and position IMC as a growth driver for BEES and partners.

Qualifications

• Strong experience with CRM tools, Retail Media, or Integrated Marketing Campaigns (IMC).
• Proven ability to operate in cross-functional and global environments.
• Strategic thinking with ability to translate execution into scalable frameworks.
• Experience with data-driven decision making and performance analysis.

Responsibilities

• Define and continuously refine the IMC value proposition across BEES and partners.
• Establish governance routines with agencies and countries, ensuring alignment and execution consistency.
• Lead the definition of the IMC calendar (Local IMCs, BEES IMCs, and Global brands IMCs).
• Define and manage Mega Brands routines and strategic initiatives.
• Cross-functional integration and collaboration to enhance campaign impact and scale IMC initiatives globally.
• Develop training materials, define assets standards, benchmarks, and HTML/gamification best practices.

Skills

CRM tools

Retail Media

Integrated Marketing Campaigns

Job description

Join us to build the future of B2B commerce!

BEES is AB InBev’s B2B platform. Through our ecosystem, merchants and retailers across 29 countries can stock their businesses quickly, easily, and securely.
At BEES, we dream big, lead with purpose, and develop technology that transforms the way retailers and sellers grow.

Every line of code and every partnership is built in service of a single mission: to make commerce better for retailers and sellers around the world. Here, your work is not just important. It makes a difference!

About this opportunity

The Global IMC Strategic Lead will be responsible for defining and scaling the IMC (Integrated Marketing Campaigns) strategy across countries, ensuring alignment between BEES touchpoints, Brand owners, Retail Media, and CRM initiatives.

This role goes beyond execution, focusing on building frameworks, governance, and best practices to drive consistency, scalability, and business impact across markets. The lead will work closely with cross-functional teams (Product, Data, Ad Ops, and local markets) to define value propositions, optimize campaign efficiency, and position IMC as a strategic growth driver for BEES and partners.

Key Responsibilities

• Define and continuously refine the IMC value proposition across BEES and partners.
• Establish governance routines with agencies and countries, ensuring alignment and execution consistency.
• Lead the definition of the IMC calendar (Local IMCs, BEES IMCs, and Global brands IMCs).
• Define and manage Mega Brands routines and strategic initiatives.
• Cross-functional Integration & Collaboration:
  • Identify opportunities across BEES touchpoints to enhance campaign impact.
  • Establish and lead routines between IMC teams and key touchpoints (CRM, Retail Media, Product, Data).
  • Drive cross-functional alignment to scale IMC initiatives globally.
• Best Practices, Training & Capability Building:
  • Develop and apply training materials and best practices across countries.
  • Define assets standards, benchmarks, and HTML/gamification best practices.
  • Build and manage a HTML/games pool to scale campaign execution.
• Data, Insights & Continuous Improvement:
  • Define data requirements and support the creation of performance dashboards.
  • C onduct and standardize post-mortem analysis, sharing insights and benchmarks globally.
  • Track and manage IMC investments, ensuring ROI and impact.
  • Translate insights into actionable recommendations to continuously improve campaign performance.
• Audience, Campaign & Performance Strategy
  • Define and standardize audience recommendation processes and benchmarks.
  • Establish KPIs and IMC Score framework to measure performance.
  • Lead IMC Score management and performance tracking with countries.
  • Define and evolve the IMC Campaign Efficiency concept.

Qualifications

• Strong experience in CRM tools, Retail Media, or Integrated Marketing Campaigns (IMC).
• Proven ability to work in cross-functional and global environments.
• Strong strategic thinking with ability to translate execution into scalable frameworks.
• Experience with data-driven decision making and performance analysis.
• Excellent stakeholder management and communication skills.
• Spanish is a plus.

Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing [e-mail] if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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