JLR Brand Manager-Automotive

Qureos; Bahrain; On-site; BHD 45,000 - 55,000; Full time

Job summary

Euro Motors is seeking a JLR Brand Manager to lead brand strategy, marketing initiatives, and budget management within a fast-paced automotive environment in Bahrain.

You will monitor trends, collaborate with sales and dealerships, and drive initiatives to strengthen JLR market presence and profitability while maintaining strong stakeholder relationships.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• - Minimum 5 years of brand management experience in automotive sectors.
• - Proven track record of developing and implementing successful brand strategies.
• - Strong understanding of market dynamics and consumer behaviour.

Responsibilities

• Develop and implement brand strategies for JLR aligned with company goals.
• - Monitor market trends and competitor activities to identify growth areas.
• - Collaborate with sales to optimize product positioning and pricing.
• - Lead market research to inform product development and marketing strategies.
• - Oversee marketing campaigns and manage brand budgets.
• - Build and maintain relationships with JLR corporate teams and dealers.
• - Communicate JLR product features and benefits to customers and stakeholders.
• - Ensure ongoing updates to Marketing Information System and reporting.

Skills

Brand management

Marketing

Communication

Negotiation

MS Office

JLR product knowledge

Education

Bachelor's degree in Marketing or Business Administration

Tools

Marketing software/tools

Job description

Summary

Euro Motors is seeking a highly motivated and experienced JLR Brand Manager to join our dynamic team. The ideal candidate will have a strong background in the automotive industry, along with a global vision and the ability to excel in a fast-paced and competitive environment.

Key Responsibilities

• Develop and implement brand strategies for JLR, in line with the company's overall vision and goals.
• Monitor and analyse market trends, consumer behaviour, and competitor activities to identify areas for growth and improvement.
• Collaborate with the sales department to ensure effective product positioning and pricing strategies.
• Conduct market research and gather customer insights to inform product development and marketing strategies.
• Oversee the creation and execution of marketing campaigns and initiatives to increase brand awareness and drive sales.
• Manage relationships with key stakeholders, including JLR corporate team and local dealerships.
• Develop and maintain a strong understanding of the JLR product line, features, and benefits to effectively communicate with customers and stakeholders.
• Monitor and manage the brand's budget, ensuring efficient and effective use of resources.
• Stay up-to-date with industry developments and best practices to continuously improve the brand's performance and market position.
• Develop a strategic business plan for the progress of Jaguar/Land Rover and present annual budgets detailing the performance for each of them.
• Prepares and provide a complete and comprehensive organizational chart of Jaguar /Land Rover and fulfil the requirements with professional well-trained staff.
• Continuously improve the efficiency and performance of the staff JLR through up-to-date training with continued guidance and tight monitoring.
• Develops a comprehensive and detailed advertising plan and follows up regularly, whether through media firms or directly.
• Follows up with Department Managers for daily business activities concerning their operations and ensure smooth workflow in these Departments.
• Monitor and supervise the performance of these Departments on a regular basis and report monthly the progress of the Departments in comparison to their budgets.
• Expedite and supervise the sales process of any excess spare stocks or elapsed model year vehicles over stock spare parts.
• Personally, attend the large fleet customers, corporate accounts, and government agencies in tendering or After Sales Service and Complains.
• Achieve the targeted market share and profitability figures set by the Board of Directors.
• Manage new complex developments, achieve efficient operations, and finalize warrantee projects and monitor its progress, thereafter.
• Expand the business of Jaguar/ Land Rover by adding more lines, franchises or establishment of new sales, service, and parts outlets.
• Utilize the existing customer’s database, establish a similar database for other markets and maintain continuous contact with the customers.
• Attend the customers’ complaints at all times whether by phone, in person or in writing, in order to maintain excellent customer’s satisfaction level.
• Ensure continuous updating of Management Information System whether in hardware, software or usage and utilization.
• Follow up with Jaguar/Land Rover car Brands overseas principals and maintain good business relationship, in addition to developing and creating new relations with other manufacturers in the field of operation in Jaguar/Land Rover.
• Protects the interest of Jaguar/Land Rover and maintain the confidentiality of its operations.
• Ensures compliance of processes and operational standards to the laws of the Kingdom of Bahrain, the AZI Group Policy, the Division Policy and the standards of the principals represented by Jaguar/Land Rover.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or any related field.
• Minimum of 5 years of experience in brand management, preferably in the automotive industry.
• Proven track record of developing and implementing successful brand strategies.
• Strong understanding of market dynamics and consumer behaviour.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to think creatively and strategically to solve problems and achieve objectives.
• Proficient in MS Office and marketing software/tools.
• Knowledge of the JLR product line and market in Bahrain is a plus.