JLR Brand Manager

TradesApp; Bahrain; Sur place; BHD 42 000 - 70 000; Plein temps

Résumé du poste

TradesApp seeks an experienced JLR Brand Manager to lead the strategic and commercial growth of Jaguar Land Rover in our region. The role oversees brand strategy, sales performance, marketing, customer experience, Aftersales operations, and relationships with JLR's regional and global stakeholders.

You will develop annual business plans, budgets, marketing campaigns, and advertising, and collaborate with Sales, Marketing, Aftersales, Parts, and other departments to ensure strong performance.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in brand management or automotive.
• Experience with premium/luxury automotive brands.

Responsabilités

• Develop and execute brand strategy for Jaguar Land Rover.
• Set annual sales targets and monitor performance against targets.
• Analyze market trends and identify growth opportunities.
• Collaborate with Sales, Marketing, Aftersales, Parts and other departments.
• Manage relationships with dealers, government entities and key stakeholders.
• Oversee product positioning, pricing, promotions and campaigns.

Connaissances

Brand management

Strategic thinking

Leadership

Negotiation

Communication

Cross-functional

Budget management

CRM systems

Formation

Bachelor's degree in Marketing

Outils

MS Office

CRM software

Description du poste

Overview

We are looking for an experiencedJLR Brand Managerto lead the strategic and commercial growth of the Jaguar Land Rover business. The role will oversee brand strategy, sales performance, marketing, customer experience, aftersales operations, and relationships with JLR's regional and global stakeholders.

Key Responsibilities:

• Develop and execute the overall business and brand strategy for Jaguar Land Rover.
• Set annual sales, market share, profitability, and growth objectives and monitor performance against targets.
• Analyse market trends, customer behaviour, competitor activity, and industry developments to identify growth opportunities.
• Develop annual business plans, budgets, marketing strategies, and advertising plans for the JLR brands.
• Work closely with Sales, Marketing, Aftersales, Parts, and other departments to ensure strong operational and commercial performance.
• Manage relationships with JLR principals, dealerships, corporate customers, government entities, and other key stakeholders.
• Oversee product positioning, pricing, promotions, campaigns, and market activities.
• Monitor departmental performance against budgets and implement corrective actions where required.
• Drive customer satisfaction by addressing key customer complaints and ensuring high service standards.
• Develop and maintain strong corporate, fleet, and government business relationships, including tender opportunities.
• Oversee staffing, organizational structure, training, and performance development across the JLR business.
• Identify opportunities to expand the JLR business through new products, franchises, outlets, and market opportunities.
• Ensure effective utilization of customer databases and CRM initiatives to strengthen retention and engagement.
• Ensure compliance with local regulations, company policies, and JLR operational standards.
• Maintain confidentiality and protect the commercial interests of the business and brand.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management or automotive business management.
• Strong experience within the automotive industry, preferably with a premium/luxury automotive brand.
• Proven ability to manage brand strategy, commercial performance, budgets, and cross-functional operations.
• Strong understanding of automotive sales, aftersales, marketing, and customer experience.
• Excellent leadership, negotiation, communication, and stakeholder-management skills.
• Strong commercial and strategic thinking with the ability to drive business growth.
• Proficiency in MS Office and relevant business/marketing systems.
• Knowledge of theBahrain automotive market and JLR product portfoliois an advantage.