Content Lead

KinFitz & Co.; Manama; On-site; BHD 11,000 - 17,000; Full time

Benefits offered by this job

ESOP

Job summary

KinFitz & Co. is seeking a content leader to build and run a new GCC-wide content function from Bahrain, reporting directly to the CEO. You will define brand voice, editorial strategy, social output and partner activations, while assembling a team of creatives, videographers and copywriters.

You will own the editorial calendar, drive cross-platform content on TikTok, Instagram, X and Snapchat, and produce both English and Arabic content. Travel across the GCC is expected as the business expands.

Qualifications

• Proven track record building and leading a content team.
• Experience owning brand voice and editorial strategy.
• Ability to drive social output and partner activations.

Responsibilities

• Own the full content function including brand voice and editorial strategy.
• Build and lead a content team from scratch (creatives, videographers, copywriters).
• Manage editorial calendar end-to-end from ideation to publish.
• Oversee creative direction across TikTok, Instagram, X and Snapchat and content for brand partners.
• Produce content in English and Arabic.
• Set content KPIs aligned with engagement and commercial goals.

Skills

Content leadership

Team building

Editorial strategy

Brand voice

Tools

TikTok

Instagram

X

Snapchat

Job description

Are you a content leader who has actually built and run a team, not just made great content yourself?

This role is with a fast-growing youth engagement platform operating across Bahrain and Saudi Arabia, with 500,000+ users and 1,000+ brand partners, and active expansion into Qatar and Oman underway. Content sits at the core of how the business shows up in culture and how brand partners come alive on the platform.

There is no content team in place today. This is a genuine build, with a direct report line to the CEO and real ownership over brand voice, editorial strategy, social output and partner activations from day one.

Join at the ground floor of a growing regional business.

What's in it for you?

• Base salary of BD 1,000 to 1,500 per month, depending on experience, plus ESOP
• A direct report line to the CEO, with real influence over brand direction
• Full ownership of building and shaping your own content team, rather than inheriting fixed process
• Part of a genuine regional growth story, from Bahrain to Saudi Arabia, now Qatar and Oman, with further expansion on the horizon

What will you be doing?

• Owning the full content function: brand voice, editorial strategy, social output and partner activations
• Building and leading a content team from scratch, including creatives, videographers and copywriters
• Running the editorial calendar end to end, from ideation and briefing through to production and publish
• Leading creative direction across TikTok, Instagram, X and Snapchat, plus brand partner and campaign content
• Producing content across both English and Arabic
• Setting content KPIs tied to engagement and commercial outcomes, and working directly with the CEO on brand positioning and new market launches

What do you need?

• A content-first career, agency background is a strong plus
• Proven experience leading a content team, not just creating or contributing to one
• A track record of producing video content that has delivered measurable results, not just volume
• A native understanding of Gulf youth culture, ideally built from creating for this audience rather than observing it
• Comfort working across English and Arabic content, bilingual fluency is a strong asset
• Willingness to travel frequently across the GCC