Strategic Amplification Lead

GOPA; Brussel; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

GOPA Com. is seeking a senior Head of Amplification to lead integrated dissemination strategies across social media, paid promotion, influencer partnerships and audience targeting.

The role requires shaping distribution approaches that maximise visibility and engagement for campaigns, projects and clients. You will coordinate across strategy, content, digital, production and project teams to ensure outputs are designed for distribution from the outset, with clear audiences, channels and KPIs to

Qualifications

• 8+ years of relevant experience in campaign dissemination, digital communications, social media strategy, media planning, audience growth, campaign amplification or integrated communications.

Responsibilities

• Design integrated dissemination strategies to maximise reach and engagement.
• Translate objectives into channel plans including owned, paid, earned, shared channels.
• Define how content travels across platforms, audiences and formats from launch to optimisation.
• Embed dissemination thinking from strategy and production stages.
• Advise on influencer, partner and stakeholder amplification approaches.
• Define KPIs and measurement to drive visibility and impact.

Skills

Social media strategy

Paid amplification

Influencer marketing

Audience targeting

Content distribution

Job description

GOPA Com. is seeking a senior Head of Amplification to lead integrated dissemination strategies across social media, paid promotion, influencer partnerships and audience targeting.

The role requires shaping distribution approaches that maximise visibility and engagement for campaigns, projects and clients. You will coordinate across strategy, content, digital, production and project teams to ensure outputs are designed for distribution from the outset, with clear audiences, channels and KPIs to