Story-Driven Marketing Specialist – EMENA Campaigns

Kemin; Herentals; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Kemin in Herentals, Belgium, seeks a Content & Campaign Marketing Specialist to lead content creation and integrated campaigns across EMENA. You will craft stories for social, blogs, email, web and print, plan campaigns end-to-end, and apply SEO/SEA and marketing automation to turn visibility into qualified leads.

You’ll work with product marketers and external agencies to ensure on-brand, clear messaging and measurable results. A hands-on role with a strong eye for design and copy is expected.

Qualifications

• A university degree, ideally in Marketing, Communications or a related field.
• Experience in content creation, copywriting and campaign execution, preferably in a B2B or international environment.
• Excellent written and verbal communication skills, with the ability to translate complex topics into clear, engaging content.
• Hands‑on knowledge of digital marketing, social media, SEO, SEA and LinkedIn advertising.
• Experience with marketing automation tools such as HubSpot, or a strong willingness to learn.
• A sharp eye for detail, strong planning skills and the ability to manage several projects and deadlines at the same time.
• A proactive, reliable and flexible mindset, with the confidence to work independently and collaborate across teams.
• Fluency in English; Dutch or another European language is a plus.

Responsabilités

• Create content that engages — Write, edit and proofread compelling content for social media, blogs, email, campaigns, web and print.
• Plan and run integrated marketing campaigns end‑to‑end with timelines, promotions and editorial planning.
• Boost visibility with SEO & SEA to drive traffic, reach and qualified leads.
• Manage digital campaigns and advertising to grow brand visibility and leads.
• Run ABM and nurturing campaigns to engage target customer segments.
• Use marketing automation tools to set up, run and optimise campaigns and email flows.
• Collaborate with content creators across the business, using AI tools to increase efficiency.
• Add a visual touch with simple graphics using Canva or Adobe Creative Suite, on-brand.
• Protect the brand across materials and keep website content up to date.
• Measure and improve by analyzing campaign performance and content results.

Connaissances

Content creation

Copywriting

Campaign execution

SEO

SEA

LinkedIn advertising

Marketing automation

HubSpot

Canva

Adobe Creative Suite

Formation

University degree in Marketing or Communications

Outils

HubSpot

Canva

Adobe Creative Suite

Description du poste

Kemin in Herentals, Belgium, seeks a Content & Campaign Marketing Specialist to lead content creation and integrated campaigns across EMENA. You will craft stories for social, blogs, email, web and print, plan campaigns end-to-end, and apply SEO/SEA and marketing automation to turn visibility into qualified leads.

You’ll work with product marketers and external agencies to ensure on-brand, clear messaging and measurable results. A hands-on role with a strong eye for design and copy is expected.