Sr. Integrated Marketing Manager

CCL; Brussel Hoofdstad; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

CCL is seeking a Senior Integrated Marketing Manager to lead regional go-to-market and adapt global strategies for Europe and Growth Markets, driving pipeline and revenue through localized campaigns. You will lead a regional marketing team, collaborate with sales and global teams, and optimize budget, channels, and messaging to achieve measurable results.

In this role, you will influence senior stakeholders, manage campaigns end-to-end, and ensure alignment with global brand standards while

Qualifications

• 8+ years’ experience in B2B integrated, growth, or field/region marketing, with demonstrated success in campaign execution and demand generation.
• Demonstrated success designing and delivering multi-channel marketing campaigns and strategies that drive pipeline and revenue in B2B environments.
• Experience working with B2B sales teams and a proven understanding of supporting a consultative sales process.
• Proven ability to localize global strategies for regional relevance and results, balancing both brand building and measurable business impact.
• Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
• Strong analytical and storytelling skills, with the ability to interpret data and communicate marketing’s impact to business stakeholders.
• Data-driven mindset: skilled at tracking KPIs, generating insights, and optimizing marketing programs based on performance.
• Proven ability to build relationships and influence cross-functional, regional, and global teams.
• Highly organized, proactive, and resourceful, with excellent project management and communication abilities.
• Working knowledge of marketing automation, CRM, analytics, paid media platforms, and project management platforms.
• Fluency in English, written and spoken, required

Responsabilités

• Lead strategic marketing plans for assigned markets aligning with global strategy and local targets.
• Advise on content and channel strategies; adapt global plans to regional characteristics.
• Ensure timely execution with cross-functional teams and defined roles.
• Lead ongoing optimization of localized campaigns and channel mix based on regional data.
• Be accountable for marketing-sourced pipeline and conversion targets for Europe and Growth Markets.
• Prioritize competing initiatives and shape the plan with the team.
• Partner with Europe and Growth Markets sales organization for regular communication and aligned planning.
• Co-lead global campaigns with Americas to share learnings.
• Ensure branding alignment with global strategy and brand standards.
• Collaborate with product/buyer SMEs to align messaging.
• Influence senior stakeholders with data-driven recommendations.
• Mentor and develop marketing contractors or team members.
• Set standards for local execution and performance; manage workload and quality.
• Assist hiring/onboarding and capability development to build scalable regional function.

Connaissances

B2B marketing

Integrated campaigns

Demand generation

Cross-functional collaboration

Analytics storytelling

AI tools

Stakeholder influence

Project management

English fluency

Outils

Marketing automation

CRM

Analytics tools

Paid media platforms

Project management tools

Description du poste

The Senior Integrated Marketing Manager is responsible for adapting and executing global integrated marketing strategies and campaigns for our priority markets across Europe and the Growth Markets, spanning the Middle East and Asia Pacific. This pivotal role bridges the global marketing vision with local market realities and is accountable for delivering pipeline and revenue growth through localized strategy, tactical activation, and performance optimization. You will work cross-functionally with a global marketing team and local sales teams to deliver fully integrated, full-funnel campaigns that build brand perception, generate demand, and connect CCL solutions with key buyer needs—all tailored to the unique nuances of each market. This role is ideal for marketers who combine strategic thinking with local tactical savvy, thrive on collaboration, and excel at driving measurable outcomes in matrixed, fast-moving B2B organizations. You build a deep, working knowledge of each market's nuances and use it to earn credibility as a trusted strategic partner — collaborative with global and cross-functional teams, yet confident enough to influence senior sales stakeholders and drive decisions rather than simply carry out direction.

This role will act as a people leader for the regional marketing team, providing direction, coaching, and performance feedback to ensure high-quality execution across all campaigns and initiatives. The Senior Integrated Marketing Manager will be accountable for prioritizing workload, delegating projects, and developing capabilities within the extended team to support scalable growth across the region.

Responsibilities

Campaign Strategy, Localization & Execution

• Lead the creation of integrated marketing plans for assigned markets in alignment with a unified global sales and marketing strategy and in service to local lead targets and revenue goals; continually advise on and execute new strategies for growing our brand awareness and ultimately, our revenue.
• Be the authoritative expert for assigned markets, advising the global team on content and channel strategies, adapting global plans to fit regional market characteristics, buyer behaviors, and cultural nuances.
• Ensure effective and on-time execution in collaboration with cross-functional marketing teams, defined processes and clear roles & responsibilities.
• Lead ongoing optimization of localized campaigns and channel mix based on regional performance data, from pipeline generation through conversion.
• Be accountable for marketing-sourced pipeline and conversion targets for Europe and Growth Markets, intervening quickly when performance lags.
• Exercise sound judgment to prioritize competing initiatives and make timely strategic calls, proactively shaping the plan with the team.

Stakeholder Collaboration & Enablement

• Lead the marketing partnership with Europe and the Growth Markets sales organization, establishing practices for regular communication, shared planning, agile execution, and transparent ongoing alignment.
• Partner closely with the Integrated Marketing Manager, Americas to co-lead global campaigns, ensuring a consistent approach and shared learnings across regions.
• Ensure cultivation of positive brand perception by partnering with the Global Brand Marketing team to ensure all regional marketing initiatives are aligned to the global strategy for driving awareness of CCL; and all materials adhere to global brand standards and leverage brand-compliant assets.
• Partner with product/buyer subject matter experts to align messaging, proof points, and differentiators to local priorities.
• Influence senior regional and global stakeholders, making a compelling case for strategic shifts in focus, investment, or messaging based on local market realities.
• Act as a people leader for the team member(s) supporting Growth Markets, providing clear priorities, guidance, and feedback.
• Set standards for excellence in local execution and performance, overseeing day-to-day workload planning, delegation, and quality control to ensure timely and effective campaign delivery.
• Support hiring, onboarding, and capability development of marketing contractors or direct reports to build a scalable, high-performing regional marketing function.

Budget Management

• Manage and optimize the regional marketing budget, ensuring efficient allocation of resources for maximum impact, accountability, and fiscal responsibility.
• Maximize the value of global and local marketing investments by leveraging best practices, tools, and innovations across teams.

Performance Management, Market Intelligence & Strategic Influence

• Collaborate with Analytics/Operations to set, track, and report KPIs, translating performance data into actionable insights that inform continuous campaign and process improvement.
• Proactively stay abreast of local and global trends, industry news, customer needs, and competitor activity, sharing insights to shape strategic direction and keep the organization ahead of the market.
• Act as the voice of the regional customer, advocating for their needs in global planning and messaging development.
• Inform global marketing team and channel owners on market-specific trends, challenges and other nuances.

Qualifications

• 8+ years’ experience in B2B integrated, growth, or field/region marketing, with demonstrated success in campaign execution and demand generation. Experience in Learning and Development or Account-Based Marketing a plus.
• Demonstrated success designing and delivering multi-channel marketing campaigns and strategies that drive pipeline and revenue in B2B environments.
• Experience working with B2B sales teams and a proven understanding of supporting a consultative sales process.
• Proven ability to localize global strategies for regional relevance and results, balancing both brand building and measurable business impact.
• Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
• Strong analytical and storytelling skills, with the ability to interpret data and communicate marketing’s impact to business stakeholders.
• Data-driven mindset: skilled at tracking KPIs, generating insights, and optimizing marketing programs based on performance.
• Proven ability to build relationships and influence cross-functional, regional, and global teams.
• Highly organized, proactive, and resourceful, with excellent project management and communication abilities.
• Working knowledge of marketing automation, CRM, analytics, paid media platforms, and project management platforms.
• Fluency in English, written and spoken, required

CCL offers a competitive package and flexible environment.