Group Marketing Director

Jobtailor; Waregem; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Beaulieu is seeking a senior leader to guide its central marketing team and act as the marketing center of excellence across the group. You will shape strategy, oversee services, and drive growth through integrated campaigns and strong collaboration with divisional management.

Keyboard priorities include aligning marketing with sales, managing external partners, and delivering measurable ROI while driving adoption of Salesforce CRM across the organization.

Qualifications

• At least 10 years of experience in a marketing leadership role.
• Experience within an international, multi-business organization with a central/decentralized operating model is a plus.
• Ability to segment markets, define positioning, and translate market insights into a marketing strategy and plan aligned with business needs.
• Proven experience developing and executing integrated marketing strategies with measurable business impact.
• Solid understanding of digital marketing, including SEO/GEO, paid advertising, email marketing and automation, digital experience and platforms.
• Experience with campaign management and performance analytics.
• Ability to design and drive lead-generation campaigns supporting the sales funnel.
• Excellent communication and presentation skills in English.
• Proactive, structured, and results-oriented with a hands-on mentality.

Responsabilités

• Lead Beaulieu’s central marketing team and act as the group’s marketing center of excellence.
• Shape marketing strategy and support divisions in building and executing growth plans.
• Oversee shared marketing services, including events, graphic design, and digital marketing.
• Lead, coach, and develop the central marketing team.
• Collaborate with divisional management and marketers to develop growth-driving strategies.
• Partner with senior management to translate commercial priorities into marketing actions.
• Lead creative, high-impact campaigns across the group.
• Align marketing and sales messaging, positioning, and value propositions.
• Oversee external partners and budget, ensuring measurable ROI.
• Lead the group’s Salesforce CRM center of excellence and drive adoption.

Connaissances

Marketing Leadership

Integrated Marketing Strategy

Digital Marketing

Campaign Management

Lead Generation

English Proficiency

Outils

Salesforce CRM

Graphic Design Tools

Event Management Software

Description du poste

• Lead Beaulieu’s central marketing team


• Act as the group’s marketing center of excellence


• Shape marketing strategy and support divisions in building and executing growth plans


• Oversee shared marketing services, including events, graphic design, and digital marketing


• Lead, coach, and develop the central marketing team


• Collaborate with divisional management and marketeers to develop and execute growth-driving marketing strategies


• Partner with senior management and division leaders to translate commercial priorities into marketing action


• Lead creative, high-impact campaigns across the group


• Align marketing and sales messaging, positioning, and value propositions


• Oversee external partners, including agencies, freelancers, and technology providers


• Own the group marketing budget and ensure measurable ROI


• Lead the group’s Salesforce CRM center of excellence, driving adoption and best practices


• Collaborate with the Corporate Communications Director on branding, events, and strategic communications

Requirements

• At least 10 years of experience in a marketing leadership role


• Experience within an international, multi-business organization with a central/decentralized operating model is a plus


• Ability to segment markets, define positioning, and translate market insights into a marketing strategy and plan aligned with business needs


• Proven experience developing and executing integrated marketing strategies with measurable business impact


• Solid understanding of digital marketing, including SEO/GEO, paid advertising, email marketing and automation, digital experience and platforms


• Experience with campaign management and performance analytics


• Ability to design and drive lead-generation campaigns supporting the sales funnel


• Excellent communication and presentation skills in English


• Proactive, structured, and results-oriented with a hands‑on mentality

Core Competencies

Demonstrates expertise in leading marketing teams and developing integrated marketing strategies that drive measurable business impact. Proficient in digital marketing practices, campaign management, and aligning marketing initiatives with sales objectives.

Highest-signal resume keywords

• Marketing Leadership


• Integrated Marketing Strategy Development


• Digital Marketing Expertise


• Campaign Management


• Salesforce CRM Proficiency

ATS Optimization Keywords

Hard Skills

• Market Segmentation


• Positioning Definition


• Lead‑Generation Campaign Design


• Performance Analytics


• SEO


• Paid Advertising


• Email Marketing


• Marketing Automation


• Digital Experience Management


• Budget Management

Soft Skills

• Excellent Communication


• Presentation Skills


• Proactive Mindset


• Structured Approach


• Results‑Oriented

Industry Keywords

• Marketing Center of Excellence


• Growth Plans


• High‑Impact Campaigns


• International Organization


• Multi‑Business Organization

Tools & Technologies

• Salesforce CRM


• Digital Marketing Platforms


• Graphic Design Tools


• Event Management Software