SEO/GEO Copywriter

EOLIS; Brussel Hoofdstad; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

EOLIS seeks a French-speaking SEO/GEO Copywriter to join a major Belgian energy company in the Brussels region. You will align with the Marketing and Digital team, ensuring pages rank well and appear in AI responses, while coordinating with a Dutch-speaking copywriter and analytics specialist.

The role involves content creation, optimization, and translation between Dutch and French, with a start in January 2027. The position is full-time in Brussels, hybrid (50% remote), for a 1-year duration.

Qualifications

• Proven experience in SEO copywriting with a portfolio of pages ranking well.
• Native French speaker with good working knowledge of Dutch and English.
• Solid knowledge of SEO principles: intent, keyword research, on-page optimisation and internal linking.
• Basic understanding of structured data and technical SEO.
• Insight into how AI search engines and LLMs select, summarise and cite content.

Responsibilities

• Write and optimise French web pages based on keyword and search intent research, including titles, meta descriptions, headings and internal links.
• Structure content so AI search engines and LLMs can cite it with direct answers and sources.
• Use AI tools for briefing, drafting and optimisation, ensuring natural French in brand tone.
• Update existing pages and build new ones directly in the CMS for products, campaigns or changes.
• Coordinate content requests with teams, explaining what is feasible and why.
• Log and follow up requests in the ticketing tool and estimate workload.
• Translate Dutch content into French and maintain consistency with the Dutch copywriter.
• Monitor results in search data, rankings and LLM visibility with webmasters and analytics expert.

Skills

SEO copywriting

Excellent writing skills

Tone of voice

SEO principles

Structured data basics

AI/LLM understanding

Stakeholder collaboration

Cross-language coordination

Tools

Sanity CMS

Jira

Google Analytics

Ahrefs

Search Console

Job description

EOLIS connects specialists in Marketing, Digital, Design and Communication with leading organisations in Belgium. Our consultants and freelancers strengthen our clients' teams with the expertise and flexibility they need for temporary projects, transformation programmes and long-term assignments.

We work across a wide range of sectors and environments, from structured corporate teams to fast-growing companies. By building strong relationships with both our clients and experts, we aim to create assignments that match your experience, ambitions and preferred way of working.

About the assignment

EOLIS is looking for a French-speaking SEO/GEO Copywriter to join a major Belgian energy company in the Brussels region. You become part of the Marketing and Digital team, in a unit focused on content and performance. Your goal is to make sure customers and prospects find clear answers on the company website, and that its offering shows up both in Google and in answers from AI assistants such as ChatGPT, Perplexity and Gemini. Next to your SEO and GEO work, you handle content requests from stakeholders across the organisation, working closely with a Dutch-speaking copywriter, webmasters and an analytics expert.

Your responsibilities

• Write and optimise French web pages based on keyword and search intent research, including titles, meta descriptions, headings and internal links.
• Structure content so that AI search engines and LLMs can pick it up and cite it, with direct answers, a clear structure and reliable facts and sources.
• Use AI tools for briefing, drafting and optimisation, and review the output critically so the final copy reads as natural French in the brand tone of voice.
• Update existing pages and build new ones directly in the CMS whenever a product, campaign or change requires it.
• Pick up content requests from teams across the organisation, align with stakeholders and explain clearly what is feasible and why.
• Log and follow up every request in a ticketing tool, keep statuses up to date and estimate your own workload.
• Translate Dutch content into French and keep both language versions consistent together with the Dutch copywriter and the content lead.
• Monitor results in search data, rankings and LLM visibility together with the webmasters and the analytics expert.

Your profile

• Proven experience in SEO copywriting, with pages you are proud to show that rank well.
• Excellent writing skills and a strong feel for tone of voice, for both customers with a specific question and prospects who are still exploring.
• Solid knowledge of SEO principles such as search intent, keyword research, on-page optimisation and internal linking, plus a basic understanding of structured data and technical SEO.
• Insight into how LLMs and AI search engines select, summarise and cite content, or the drive to learn this quickly.
• Hands‑on experience with a CMS such as Sanity, a ticketing tool such as Jira, Google Analytics and SEO tools such as Ahrefs and Search Console.
• Used to working with many internal stakeholders and feedback rounds, including legal and compliance, while keeping a close eye on deadlines.
• Experience in the energy sector or with complex products is a plus.
• Native French speaker with a professional working knowledge of Dutch and English.

Practical information

• Start: January 2027
• Duration: 1 year
• Regime: full-time
• Location: Brussels region, hybrid (50% remote)

What we offer

Joining EOLIS means becoming part of a specialised network of professionals and gaining access to challenging assignments with leading organisations in Belgium.

• Assignments aligned with your expertise, seniority, availability and ambitions.
• Variety across industries, company cultures and types of projects.
• The opportunity to work as an EOLIS employee or independent freelancer, depending on the assignment.
• Personal guidance before, during and after each assignment.
• Transparent communication about the client, expectations, duration and working conditions.
• A long-term partnership focused on continuity, professional growth and the right next project.