Senior Marketing Analytics Leader — P&L & Partnerships

Agoda; Brussel; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Agoda is seeking a senior marketing leader to own the partnership P&L and drive multi-brand growth across metasearch, paid search, and app marketing. You will lead a small team, align OKRs with business goals, and optimize spend through data-driven decision making.

You will engage senior stakeholders and shape marketing strategy in a cross-functional environment to maximize ROI and partnership value. The role requires 7–10+ years in marketing/analytics, strong SQL and analytics skills, and

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Strong analytical thinking with ability to translate data into actionable insights.
• Experience with marketing analytics tools and dashboards.
• Comfort with experimentation design and statistical analysis.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO).
• Leadership experience and people management (5+ years).
• Ability to influence in a matrix organization and manage senior stakeholders.

Responsabilités

• Own the full marketing P&L for the partnership and set strategic direction.
• Lead a team of 2–3 marketing specialists and develop OKRs aligned to goals.
• Guide channel strategies and ensure execution excellence across metasearch, paid search, app marketing, and emerging channels.
• Oversee analytics roadmap, dashboards, and reporting; drive data-informed decisions and experiments.
• Present quarterly business reviews to senior leadership and manage annual planning and budget allocation.
• Collaborate with partner marketing leadership and Agoda's commercial/product teams to optimize the partnership.

Connaissances

SQL proficiency

Data-driven

Leadership

Stakeholder management

Marketing analytics

P&L ownership

Executive communication

Cross-functional collaboration

Experimentation design

ROI optimization

Attribution modeling

Digital marketing

Decision making

Outils

Google Ads

Marketing dashboards

Description du poste

Agoda is seeking a senior marketing leader to own the partnership P&L and drive multi-brand growth across metasearch, paid search, and app marketing. You will lead a small team, align OKRs with business goals, and optimize spend through data-driven decision making.

You will engage senior stakeholders and shape marketing strategy in a cross-functional environment to maximize ROI and partnership value. The role requires 7–10+ years in marketing/analytics, strong SQL and analytics skills, and