Senior Marcom Manager

Bpost; Brussel; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Insurance packages

Phone subscription

Résumé du poste

bpost seeks a Senior MarCom Manager to translate customer and business needs into impactful marketing communications across channels and markets. You will shape and deliver integrated campaigns that strengthen the brand and drive commercial growth.

You will lead a team of MarCom experts, manage cross-functional stakeholders, and develop a scalable communication roadmap. Fluency in English is required; Dutch/French assets are a plus; remote work and flexible hours are offered.

Qualifications

• Master’s degree in Marketing, Communication, Business or related field.
• Minimum 8 years of experience in marketing communication, project delivery or related roles.
• Strong ability to translate customer needs and business strategy into communication solutions.
• Experience in developing and delivering integrated, multi-channel communication initiatives.
• Solid project management and coordination skills.
• Strong stakeholder management and influencing capabilities.
• Analytical mindset with the ability to build and assess business cases.
• Hands-on, structured and solution-oriented.
• Fluent in English; knowledge of Dutch and French is a strong asset

Responsabilités

• Translate customer and business needs into impactful MarCom solutions.
• Shape and deliver integrated communication initiatives across channels and markets.
• Develop MarCom vision and roadmap within domain.
• Lead end-to-end delivery of communication initiatives, from concept to execution.
• Coordinate cross-functional teams and stakeholders to ensure quality, timing and budget alignment.
• Guide senior stakeholders and contribute to bids and strategic initiatives.
• Coach and develop a team of MarCom experts.

Connaissances

Marketing strategy

MarCom management

Multi-channel

Project management

Stakeholder mgmt

Analytics

Team leadership

English fluent

Dutch/French asset

Formation

Master’s degree in Marketing/Comms/Business

Description du poste

bpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeed

What will you do?

As Senior MarCom Manager, you are responsible for translating customer and business needs into impactful marketing communication solutions and programmes. You play a key role in shaping and delivering integrated communication initiatives that strengthen the brand, support commercial growth and enhance customer engagement. You combine strong market understanding, strategic thinking and execution capability to develop relevant communication approaches and ensure their successful implementation across channels and markets.

Your role

• Develop a strong understanding of customer needs, market trends and competitive positioning
• Translate insights into clear communication propositions and initiatives aligned with business priorities
• Define and contribute to the MarCom vision and roadmap within your domain
• Identify opportunities for impactful communication programmes and campaigns
• Shape solutions that support commercial growth and brand positioning
• Design high-level communication concepts and campaign approaches
• Build business cases and validate feasibility based on impact, cost and value
• Support the development of scalable and repeatable communication solutions
• Lead the end-to-end delivery of communication initiatives, from concept to execution
• Coordinate cross-functional teams and stakeholders to ensure quality, timing and budget alignment
• Ensure campaigns and programmes are effectively launched and operational
• Act as a senior partner to internal stakeholders, including business, sales and marketing teams
• Provide guidance and expertise on communication approaches and customer engagement
• Contribute to bids, tenders and strategic initiatives with domain expertise
• Lead, coach and support a team of MarCom experts
• Foster collaboration, knowledge sharing and continuous development

Who are you?

• Master’s degree in Marketing, Communication, Business or a related field
• Minimum 8 years of experience in marketing communication, project delivery or related roles
• Strong ability to translate customer needs and business strategy into communication solutions
• Experience in developing and delivering integrated, multi-channel communication initiatives
• Solid project management and coordination skills
• Strong stakeholder management and influencing capabilities
• Analytical mindset with the ability to build and assess business cases
• Hands-on, structured and solution-oriented
• Fluent in English; knowledge of Dutch and French is a strong asset

What do we offer?

Like a Long-awaited Parcel, We Want To Make You Feel Welcome And Valued. Our Offer Includes a Competitive Monthly Salary, That Goes Without Saying. On Top Of That, You Can Count On

• Meal vouchers of €8 per working day
• Hospitalization-, group- and disability insurances
• A phone subscription, including 25GB data
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours
• Possibility to enter the Federal Mobility plan
• Work/life balance, thanks to flexible working hours and the possibility to work from home
• 20 days of statutory leave and 7 additional extralegal days off
• An end-of-year and performance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners

#Bpost #Bnode